Sweet appointment for Punch Communications

Jealous, a new manufacturer of high end sweet-gifts made from natural ingredients and suitable for people with dietary or ethical considerations and requirements, has appointed Punch Communications to handle its PR, SEO and social media.

For the initial launch activity over July and August, Punch has been handling Jealous’ consumer and business media and blogger relations, social media, social search and SEO activity.

Following the launch, Punch is being retained as Jealous’ SEO agency and will be providing consultancy services to the brand with its ongoing PR and social media activity. (EDITOR: A wise choice!)

Commenting on the appointment, joint managing directors Tahzeen Basunia and Imran Ali Merza, points out: “Punch’s enthusiasm for the Jealous product combined with its technical understanding, creative flair and impressive track record made the agency the most compelling proposition for us. We have been impressed with the team and really see them as an extension of our operation.”

Georgina Dunkley, who is the account director at Punch charged with the job of who overseeing the Jealous account, added: “Through this initial burst of activity we have seen some fantastic results including a continuously high level of engagement on the social media channels and some standout pieces of secured press and blogger coverage. The sweets have been extremely well-received by both consumers and the media.”

The sweets, which boast no artificial colours or flavours, are also suitable for vegetarians and contain no alcohol or gelatine. Presented in 400g gift boxes, the selection which is now available in Selfridges’ flagship Oxford Street store, includes Sinfully Sour, Gummy Heaven and Paradise Lost, all of which retail at £13.99.

In addition, the Enchanted Eden selection, which is produced using purely organic products, completes the initial range and is priced at £14.99. In addition to purchasing from Selfridges, the sweets can be bought directly online at www.thejealouslife.com.

Punch is one of the UK’s leading social media agencies working with big brand clients including Sony Ericcson. In addition it works on a number of integrated briefs in both the UK and oversees. For more information about Punch Communications visit www.punchcomms.com, or you can follow Punch on Twitter @punchcomms or like them on www.facebook.com/punchcommunications.