Gloople brings GroupBuy innovation to a new market, and a lifeline to UK SMEs

What is described as the UK’s next generation e-commerce platform, Gloople, has broken new ground in online retail again, supporting an up-and-coming company in delivering a social commerce business-to-business GroupBuy deals to SMEs across the UK.

Award-winning Gloople’s innovative Content Management System ‘makes shopping social’ by giving small to medium size retailers the impact of a big brand, providing them with the platform, tools and channels to develop their online retail presence and harness the power of social media to attract and grow their customer base.

DealJungle is now the first group buying platform to use the Gloople CMS to develop a website focused solely on B2B GroupBuy discounts, available from the website and within their Facebook fan page – a unique function that no other UK platform offers.

‘Our social commerce functionality is industry-leading,’ says Warren Knight, director and co-founder of Gloople. ‘Since our launch in 2010, Gloople has been driving innovation in the online retail market and it’s great to see us still at the forefront by playing a key role in the launch of the first B2B GroupBuy platform.’

Designed to help SMEs expand their customer base without incurring premium marketing and advertising costs or excessive risk, DealJungle promotes discounts for buyers on behalf of the seller, who controls the size of the discount and the minimum number of customers for the deal to take place.

Meanwhile, buyers benefit by using collective buying power to secure exclusive discounts on business services such as printing, brand and design, office services and even pr and legal advice – ideal for money conscious businesses and sole traders.

‘Why pay premium prices for goods and services when you can pool buying power with other SMEs?’ says a spokesperson for DealJungle. ‘We were thrilled to partner with the UK’s leading ecommerce platform Gloople, who share our ethos of supporting businesses and traders in tough economic times.’

The GroupBuy function is just one aspect of the Gloople offer. Completely customisable, with three tiered packages and a wide range of fully integrated tools, including complete social media functionality, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers. Retailers can even turn their customers into online salespeople, giving them the tools they need to promote products and services in return for commission.

DealJungle just joined a growing list of businesses to use Gloople to stay at the forefront of the ecommerce revolution. Is it time for you to join them?

Succeed with the power of GroupBuy

An innovative, forward-thinking exhibition display company is continuing to lead the way in event marketing materials, after joining forces with the UK’s first social sharing ecommerce platform, Gloople.

Since 1979, Clip Display, an Exhibition Stand Design & Contractor, has built an enviable reputation for quality, innovation and creativity to become Europe’s leading business to business ‘one stop shop’ exhibition and display manufacturer.

Now the Bristol-based company is pushing its position at the cutting edge of the exhibition supply industry even further, by harnessing the power of social media through Gloople.

Shortlisted for the 2010 Econsultancy Innovation in E-commerce Award, Gloople ‘makes shopping social’ by giving small to medium size retailers the impact of a big brand. Gloople enables SMEs to use social networks to connect with unlimited numbers of potential customers and their online communities of family, friends and colleagues, driving traffic to their online store.

Uniquely, Clip Display has used Gloople to transform their B2B relationship marketing by utilising the GroupBuy function – currently the only company in their sector to offer this. Customers use collective buying power to secure exclusive discounts on selected products, meaning there’s a direct benefit to sharing their purchase – and the ClipDisplay brand – with their immediate network and the wider business community.

Ben Townsend, digital marketing executive and webmaster of Clip Display’s online marketing activity Display Kit Shop, is no stranger to the power of social media, hosting a regular blog to share information on the ever-changing digital world. ‘I like to think I know what I’m talking about,’ said Ben. ‘And I think the potential of GroupBuy – and Gloople as a whole – for the B2B market is phenomenal. Customers have a real incentive to promote products to their wider social networking community – and to come back for more.’

Clip Display customers also have the convenience of signing in via their Facebook account, thanks to Gloople’s integrated store – with the added bonus of securing a 3% discount by doing so. Meanwhile, Gloople’s ‘Refer a Friend’ provides added support through recommendations, and ‘Ratings and Review’ generates positive online ‘buzz’ around their brand.

Easily customised, with three tiered packages and a wide range of fully integrated marketing tools, including group-buy apps, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers. Retailers can even turn their customers into online salespeople, giving them the tools they need to promote products and services in return for commission.

With 2011 hailed as the year of social shopping by Gloople founder and social marketing expert Warren Knight, ClipDisplay joins a growing number of businesses using Gloople to stay at the forefront of the online shopping revolution. Are you next?

Gloople offers all new customers a free 7 day trial – no obligation, no credit card details required. Visit www.gloople.co.uk or call 020 3384 6315 for more info and to start transforming your business.