It’s not just about a logo: It’s about the feeling your store gives customers the moment they land on your page.
Whether you’re on Etsy, Shopify or Amazon, consistent and compelling branding can turn browsers into loyal buyers.
Why Branding Matters
Builds Trust: A cohesive look and feel makes your store appear professional.
Creates Recognition: People remember brands with distinct personalities.
Drives Loyalty: Branding is how you turn one-time buyers into repeat customers.
Key Elements to Focus On
Name: Choose something memorable and easy to spell.
Logo: Invest in a clean, simple design—tools like Canva can help you get started.
Colour Scheme & Fonts: Stick to 2–3 core colours and 1–2 typefaces.
Tone of Voice: Is your shop playful, premium, eco-conscious? Let it show in your copy.
Brand Consistency Is Key
Use your chosen visual and verbal identity across:
Product photos and packaging
Social media
Email newsletters
Customer service replies
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