Why the Right Background Music Matters for Your Business

When customers step into your business, the first things they notice aren’t always visual. 

The atmosphere, the sounds, scents and general feel, shapes their first impression just as much as décor or customer service. One key part of this is the background music you choose.

Music sets the tone for your space, but if it doesn’t match the mood or concept of your business, it can end up creating confusion, distraction or even discomfort for customers.

Why Music Choice Matters

It shapes customer experience: People often associate music with emotion. Gentle, ambient tunes can create a calm and welcoming environment, while upbeat tracks can energise a space.

It influences behaviour: Studies have shown that background music can impact how long customers stay, how much they spend, and how positively they view the business.

It reflects your brand identity: Just like your logo, colour scheme, and customer service, the music you play is part of your brand.

When the Music Doesn’t Fit

I once visited a traditional Indian restaurant that was serving some incredible food, rich curries, freshly baked naan, fragrant spices filling the air. The décor was beautiful, clearly designed to reflect Indian heritage.

But in the background, instead of traditional Indian music or even subtle instrumental tracks, the speakers were playing The Beatles. Don’t get me wrong, I love The Beatles. But in that setting, it felt out of place. The music clashed with the carefully designed atmosphere and slightly took away from the immersive experience the restaurant was clearly aiming for.

This wasn’t a deal-breaker, of course, the food was still excellent, but it was a reminder of how music can either enhance or disrupt the overall ambience.

Tips for Choosing Suitable Music

Match the theme of your business: A spa might benefit from calming instrumental music, while a trendy café could thrive with lo-fi beats or soft jazz.

Think about your customers: What age group or demographic are you serving? What kind of music would they find comfortable and enjoyable?

Keep it consistent: Avoid jarring shifts in style or volume. A smooth, carefully curated playlist helps maintain atmosphere.

Consider the volume: Too loud, and it’s intrusive; too soft, and it disappears into background noise without impact.

Legal and licensing matters: Ensure you’re using music legally, with the correct public performance licences.

Background music shouldn’t be an afterthought, it’s an essential part of the customer experience. The right soundtrack can elevate your business, make your brand more memorable, and encourage people to stay longer.

So, whether you’re running a restaurant, shop, café or salon, take the time to ensure your music is not only suitable, but also a seamless part of your brand story.