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Empowering Autistic Entrepreneurs: How High-Functioning Individuals Can Thrive in Business

Starting a business is a bold and often life-changing move — one that demands vision, resilience, and a unique skill set. 

For individuals on the autistic spectrum, particularly those with high-functioning autism or Asperger's Syndrome, entrepreneurship can offer not only a fulfilling career path but also an empowering way to work to their strengths, on their terms.

In a world that doesn’t always accommodate neurodiversity in traditional workplaces, business ownership can be a powerful route to independence, purpose, and success.

Why Entrepreneurship Appeals to Autistic Individuals

Autistic individuals, especially those with Asperger's, often possess qualities that are incredibly well-suited to running a business. These include:

Laser-sharp focus and deep expertise in areas of interest

Logical thinking and strong problem-solving skills

Attention to detail

Persistence and consistency

Creative approaches to challenges

While neurotypical work environments may present difficulties — from sensory overload to navigating office politics — the entrepreneurial route allows autistic individuals to build systems and routines that align with their strengths and needs.

Finding the Right Business Idea

The best business ideas come from passion and personal interest — something that resonates deeply with many autistic individuals. Here are some guiding questions to explore:

What subjects do you enjoy learning about for hours on end?

Do you have a hobby or skill that others admire or ask you about?

Have you noticed a niche problem that you’re uniquely suited to solve?

Examples of successful business types include:

Specialised consultancy (e.g., data analysis, IT support, engineering solutions)

Online businesses (e.g., e-commerce stores, digital products, blogging)

Creative services (e.g., graphic design, illustration, music production)

Coaching or tutoring in a particular subject

Artisan or handmade products

Key Tips for Starting Out

1. Lean Into Strengths, Not Norms

You don’t have to follow the standard startup model. Many neurodivergent entrepreneurs find success by doing things differently — using written communication instead of meetings, automating repetitive tasks, or building routines that reduce decision fatigue.

2. Create a Structured Plan

Structure provides stability. Developing a clear business plan with specific goals, timelines, and routines can help manage expectations and reduce anxiety. A visual planner or app with reminders can support daily operations.

3. Build a Support System

Even the most independent entrepreneur benefits from support. Consider:

A mentor or business coach who understands neurodiversity

A virtual assistant or accountant for admin and finance

Peer communities, including autistic-led business groups

Access to business support from organisations like Autistica or National Autistic Society UK

https://www.autistica.org.uk

https://www.autism.org.uk

4. Embrace Tech and Automation

Digital tools can reduce stress and streamline operations. Scheduling tools, email templates, customer relationship management (CRM) systems, and AI assistants can be game-changers.

5. Manage Sensory and Social Demands

Design your workspace to be comfortable and low-stimulation. If social interaction is a challenge, consider asynchronous communication (email over calls) and hiring others to handle customer-facing roles.

Funding and Grants for Autistic Entrepreneurs in the UK

There are funding opportunities and grants specifically for disabled entrepreneurs:

Access to Work: Government funding for workplace adjustments or support workers

https://www.gov.uk/access-to-work

Kings's Trust (formerly called The Prince’s Trust): Offers mentoring and financial support for young entrepreneurs

https://www.kingstrust.org.uk

UnLtd: Awards funding and support to social entrepreneurs, including those with disabilities

https://unltd.org.uk

Local enterprise partnerships (LEPs) often have small business grants worth exploring

Real-Life Success: Autistic Entrepreneurs Leading the Way

Many successful entrepreneurs are proudly autistic and are helping reshape perceptions of what leadership and innovation can look like. Individuals like Temple Grandin, Chris Bonnello (Autistic Not Weird), and Daniel M. Jones (The Aspie World) are using their platforms to raise awareness and inspire others.

Their stories reinforce this message: being different is not a barrier — it can be a superpower.

Final Thoughts

Neurodivergent entrepreneurs bring fresh perspectives and valuable contributions to the business world. By focusing on their unique strengths, designing business models that suit their working style, and seeking out supportive networks, autistic individuals — especially those with high-functioning autism or Asperger’s — can thrive as successful business owners.

If you're an autistic person considering the entrepreneurial path, take that first step. Your idea, your way of thinking, and your passion could very well be what the world needs next.

MacBook and Laptop Reuse Initiative from SocialBox.Biz Helps Companies Increase Social Impact

SocialBox.Biz is encouraging enterprises across the UK to join in its MacBook and laptop reuse initiative. 

Over the past decade, SocialBox.Biz has helped the vulnerable, including homeless individuals, refugees, and elderly people receive old but functional MacBooks and laptops that would otherwise be thrown away or recycled by enterprises.

The beneficiaries of the programme have shared touching stories of resilience. One, a modern-day slavery victim, used a donated MacBook Air to launch his DJ career.

According to the SocialBox.Biz team, “Every old MacBook sitting in a corporate storage room is a real chance to change a life whilst also helping protect the planet. Our Spring Clean campaign makes it easy for companies to declutter, meet social impact targets, and create a lasting social impact. We’re calling on London businesses to act now.”

By prioritising reuse over corporate recycling of old macbooks and other computers and IT hardware, SocialBox.Biz helps companies reduce Scope 3 emissions and waste. 

Donating also boosts community engagement and can positively impact share prices. SocialBox.Biz ensures secure data wiping and offers flexible donation options from parcel labels for small collections to UK-wide pickups for larger ones.

Since its founding, SocialBox.Biz has partnered with major companies and organisations achieving milestones such as its 1000th laptop handover in 2020. Now, the organisation is scaling its efforts to meet ambitious goals by 2030, aiming to provide essential access to computers and promote sustainability.

SocialBox.Biz recently hosted events to encourage donations for Earth Day 2025. Learn more now by visiting https://www.socialbox.biz/

SocialBox.Biz boosts corporate impact in London and across the United Kingdom by accepting Apple iPhones, iPads, and MacBooks for its digital inclusion tech reuse initiative.

Roffey Park Institute to Host Virtual AI Conference Exploring the Human Future of Work

As AI reshapes our world, the real question isn’t what technology can do – it’s how leaders can or should respond.

Roffey Park Institute, an internationally renowned centre for executive education and organisational development, will host its Virtual AI Conference 2025 on 18th June. 

It's described as a timely gathering that tackles one of the most urgent questions facing global workplaces today: how can we shape a human-centred future of work in the age of artificial intelligence?

With AI reshaping economies, leadership, and culture at pace, the conference brings together world-class thinkers, executives, and practitioners for a day of bold ideas, live debate and practical insight. From the implications of AI for leadership and ethics, to its role in enhancing wellbeing, performance and equity at work, the event aims to spark dialogue and action across industries and borders.

Conference Highlights Include:

New Research: Exclusive findings from Roffey Park’s latest international study on AI’s impact on leadership, decision-making and organisational culture.

Keynote Speakers: Provocative sessions from thought leaders at the forefront of AI, sustainability, psychology and systems thinking.

Panel Discussions: Real-world perspectives from diverse global organisations using AI to tackle climate change, manage complex geopolitics and build inclusive workplaces.

Interactive Labs: Hands-on virtual spaces for leaders to explore responsible AI use in talent management, hybrid collaboration and strategic foresight.

“As AI accelerates disruption, leadership must adapt not only technologically, but also emotionally and ethically,” Dr Arlene Egan, CEO of Roffey Park Institute told That's Business. “This conference is about navigating complexity with humanity. We’ll explore not just how AI can work for us, but how it can uplift people and communities when used wisely.”

A Global Conversation with Local Impact

The event will feature case studies from Asia-Pacific to Europe, highlighting how organisations are embedding AI in ways that reflect local challenges and values. Delegates will hear directly from leaders transforming education access in rural areas, improving healthcare systems using predictive data, and navigating workforce reskilling in sectors hardest hit by automation.

Who Should Attend?

This event is open to senior leaders, HR professionals, change agents, policy makers, educators, and anyone passionate about the responsible, human-centred integration of AI in the workplace.

Register Today at https://www.roffeypark.com/ai 

Trolling Your Competitors on Social Media: A Bold Strategy or a Potential Branding Backfire?

In the fast, attention-hungry world of social media, brands are constantly looking for ways to stand out. 

One of the most controversial, and often entertaining, tactics? Trolling competitors. 

From cheeky digs to full-blown social media feuds, this approach can skyrocket a brand’s visibility and engage audiences like few other strategies can. But is it all just fun and games, or is there a fine line between bold and belligerent?

Let’s unpack why trolling your competitors can work—and why it can also go spectacularly wrong.

Why Trolling Works: The Upside of Brand Banter

1. It Grabs Attention

In a sea of safe, samey content, a sharp-witted jab at a rival can break through the noise. Brands like Wendy’s, Ryanair, and Aldi have all gained huge followings with no-nonsense clapbacks and quick-fire responses that show personality.

2. It Humanises Your Brand

People don’t connect with corporate jargon—they connect with personality. Trolling, when done with humour and relevance, can make a brand feel more like a mate than a megacorp. It’s playful, reactive, and speaks the language of the internet.

3. It Builds Community

Good-natured roasting invites audiences to join in the fun. Whether they’re picking sides in a spat or sharing memes, social media users love being part of a cultural moment—and that means more visibility, engagement, and ultimately, reach.

4. It Shows Confidence

A bold brand is a memorable brand. Trolling a competitor, when handled correctly, signals that you’re confident enough in your own offering to poke a little fun. That swagger can be magnetic, especially for younger, digital-native audiences.

The Risks: When Trolling Turns Toxic

1. It Can Alienate Potential Customers

Not everyone appreciates sarcasm or shade—especially if the humour seems mean-spirited or out of place. What’s funny to one audience may feel petty, aggressive, or even bullying to another. That’s a fast way to lose trust.

2. It Can Backfire Publicly

There’s always a chance that a clever troll attempt could fall flat or be perceived as tone-deaf. If a brand punches down, gets the facts wrong, or misjudges the mood, social media won’t hesitate to point it out—and the backlash can be swift.

3. It Can Escalate Into a PR Nightmare

Start a war of words with a competitor, and you might not like how they respond. Worse still, you might encourage your own followers to behave badly, leading to toxic comment sections and headlines you didn’t plan for.

4. It Distracts From Core Messaging

If your entire persona is built around taking jabs at competitors, you risk becoming known more for your sass than your service. Over time, that can dilute your brand's actual value proposition and confuse your message.

Striking the Balance: Strategic Snark vs Social Sabotage

So, should your brand troll its competitors? Possibly—but with caution.

Here’s how to do it right:

Punch Up, Not Down: Aim your humour at those on a similar level or larger, never at small businesses or individuals.

Stay On Brand: Make sure your tone aligns with your overall brand voice. If you’re usually calm and professional, a sudden snarky tweet might feel jarring.

Focus on Value: Use banter as a gateway to highlight your strengths. A joke is great—if it ultimately leads people back to why you’re the better choice.

Know When to Walk Away: Don’t get caught in endless tit-for-tat threads. Be memorable, not maniacal.

Conclusion: Risky Business, High Reward

Trolling competitors can be a powerful way to boost engagement, showcase brand personality, and spark conversation. But it’s not a strategy for the faint of heart—or for brands without a clear plan. Approach it with creativity, care, and a good dose of emotional intelligence, and you might just earn yourself a spot in the social media hall of fame.

Or, at the very least, a few thousand retweets.

To conclude, recent research into the phenomenon of Troll Marketing by Mathieu Beal and Ivan Guitart, both Professors of Marketing at emlyon business school, with colleague Charlotte Lecuyer from the  University of Auvergne has raised some interesting concerns.

“Brands are no longer just interacting with customers on social media; brands are finding themselves engaging with competitor content.” Says Professor Beal. 

“One of the most famous examples of this approach was in 2018, when Wendy’s fired off a witty, aggressive tweet mocking McDonald’s fresh beef campaign. 

"This resulted in over 180,000 likes, more than 22 times the amount of likes on the initial McDonalds post. 

"This viral moment highlights how brands can use humour to boost visibility and outperform even the biggest names in their industry.”

The researchers strongly recommends managers favour affiliative humour as the safest strategy and warn social media managers against aggressive humour in an inappropriate context, as it can easily turn into a bad buzz and turn against them.

The findings show trolling works best when targeting direct competitors in a way that feels playful rather than malicious. Brands with a strong market position can take greater risks, while smaller brands should focus on friendly, affiliative humour.

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Climb Online Rebrands as Climb: Appoints Tom Crossley as UK MD

Climb Online, a global full-service digital marketing agency, has revealed two major developments as it enters a new chapter: a rebrand, dropping part of its name to become Climb, and the appointment of Tom Crossley as UK MD.

The rebrand to Climb follows an extensive strategic review and represents the company’s evolution from a fast-growing digital marketing and SEO agency into a global, full-service marketing partner. 

The refresh aligns with an ambitious vision, broader service offerings, and continued international growth.

Alongside the new sharpened visual identity and name, the spotlight is on the company’s core values - commitment, creativity, collaboration and communication, which are fundamental to what Climb stands for and reflects the digital solutions Climb has been providing for the past 10 years.

Climb is continuously committed to providing high-level services driven by expertise and innovation, offering bespoke digital solutions with an emphasis on collaboration, flexibility and transparency.

Richard Mavers, Group CEO at Climb told That's Business: “We're obviously very proud of the work we’ve been delivering under the Climb brand since the beginning of our business journey. 

"The SEO and marketing industry is rapidly changing, and like any good commercial strategy, businesses can benefit from a branding update to showcase what makes them special. 

"We decided to refresh our branding and positioning to better reflect our vision and ambition, and committed to delivering the best services possible for our clients and scaling new heights.’’

In addition to the rebrand, Climb is also pleased to announce a new hire - Managing Director Tom Crossley, who joins having built a career leading fast growth independent agencies such as Iris, Engine Group and GPC. Tom will work alongside Group CEO, Richard Mavers and has been brought in to strengthen Climb’s presence within the industry and perfect their strategy across different channels.

“Tom’s leadership experience and strategic vision will add significant value to our business,” said Mavers. “He is an instrumental asset to lead our UK operations and help drive the next stage of growth for Climb.”

Commenting on his new role, Tom Crossley said: “I’m excited to join Climb at such a pivotal time. There’s a strong sense of purpose here, a fantastic team, and a clear vision for the future. I’m looking forward to helping shape the next stage of our journey and working closely with our clients.”

For more information, visit: https://climbagency.com/

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How to Optimise Your Pricing Strategy for Maximum Profit

Whether you're selling physical products, digital services, or subscriptions, your pricing strategy can make or break your profitability. 

And remember, it’s not just about covering costs—your pricing should reflect your brand’s value, appeal to your target market, and adapt to changing market conditions. Here's how to optimise your pricing strategy to ensure you're not leaving money on the table.

1. Understand Your Costs Inside and Out

Before setting any prices, you need a clear picture of your costs. These include:

Direct costs: Raw materials, labour, manufacturing

Indirect costs: Rent, utilities, marketing, admin

Variable costs: Costs that fluctuate with production levels

Fixed costs: Consistent overheads regardless of output

Once you know your break-even point, you can begin to layer in margins that contribute to your profit goals.

2. Know Your Market Position

Are you a budget-friendly option, a premium provider, or somewhere in between? Your pricing should align with your brand perception. For example:

Low-cost leaders: Compete on volume; need efficient operations

Mid-market brands: Balance quality and affordability

Luxury brands: Command higher prices by offering exclusivity, craftsmanship, or superior service

3. Research Competitor Pricing

Understanding how competitors price their products gives you a benchmark. You don’t need to match them, but you should know:

Who their audience is

What value they’re offering at that price

What differentiates your product or service

If you’re offering something unique, you can often justify a higher price.

4. Use Psychological Pricing Techniques

Consumers often don’t behave rationally when it comes to spending. Use proven tactics to influence buying decisions:

Charm pricing: £9.99 often seems significantly cheaper than £10

Price anchoring: Show a higher ‘original’ price next to your sale price

Tiered pricing: Offer a low, mid, and high option to nudge customers towards the middle

Bundling: Combine products or services for perceived value

5. Test and Measure

The perfect price point isn’t a one-and-done decision. Try A/B testing different prices or running limited-time offers. Monitor how these affect:

Conversion rates

Average order value

Customer lifetime value

Profit margins

Small adjustments can have a significant impact on your bottom line.

6. Don’t Neglect Perceived Value

What customers think something is worth can be more important than its actual cost. Factors that influence perceived value include:

Brand reputation

Packaging and presentation

Customer service

Testimonials and reviews

Social proof (media coverage, influencers, etc.)

If you increase the perceived value of your product or service, you may be able to raise your prices without losing customers.

7. Consider Dynamic Pricing

Many businesses now use real-time data to adjust prices based on demand, time of day, or customer behaviour. Think of airlines, hotels, or even ride-sharing apps. This works particularly well for:

Seasonal products

Time-sensitive offers

Inventory-based models

You can implement this manually or with pricing software tools.

8. Communicate Your Value Clearly

If you’re charging a premium price, customers need to understand why. Make sure your marketing and sales materials focus on the benefits, not just the features. Use storytelling, results, and case studies to show the return on investment.

Final Thoughts

Optimising your pricing strategy isn’t just about raising prices—it’s about finding the sweet spot where perceived value, market expectations, and profitability meet. By combining data-driven decisions with an understanding of your audience, you can fine-tune your pricing to maximise revenue without compromising customer satisfaction.

Need help adjusting your pricing strategy for your specific industry? Let me know in the comments or get in touch—we’d love to help you grow your business profitably.

What Old Sitcoms Can Teach You About Business Management

When you think about classic sitcoms like Only Fools and Horses, Fawlty Towers, or The Office (the original UK version, of course), you're probably expecting belly laughs—not business lessons. 

But here’s the twist: hidden beneath the pratfalls and punchlines are some surprisingly sharp insights into leadership, team dynamics, and crisis management.

So, grab a cuppa and dust off that VHS copy of Are You Being Served?—because it turns out old TV sitcoms are more than just nostalgic comfort. They're an unconventional (and hilariously memorable) crash course in business management.

1. Lead with Vision (Even if You’re a Bit Del Boy)

Derek Trotter may not have had the sharpest business acumen, but he had vision in spades. “This time next year, we’ll be millionaires!” became a mantra—not just for Rodney, but for viewers cheering on the underdogs.

Business tip: Even if your plans aren’t airtight, having a clear and enthusiastic vision can inspire loyalty and perseverance. People will follow a leader who believes in something—especially if they say it with charm and conviction.

2. Don't Micromanage Like Basil Fawlty

Basil Fawlty’s management style is, let’s say... passionate. But his need to control every detail (and his refusal to trust his staff) constantly led to chaos. He couldn’t let go—and it showed.

Business tip: Micromanagement is a fast track to burnout—for both managers and employees. Delegate. Trust your team. Otherwise, you’ll end up chasing a rat around a hotel while the inspector arrives unannounced.

3. The Value of Team Chemistry: Dad’s Army

Sure, they were hilariously ill-equipped, but the Home Guard platoon in Dad’s Army always managed to come together (usually just in the nick of time). Their camaraderie and mutual respect—even in the face of obvious incompetence—was what held them together.

Business tip: A well-functioning team doesn’t have to be perfect. But mutual respect and loyalty can get you through the toughest situations—even if someone’s just set fire to the office kettle.

4. Embrace Flexibility: Absolutely Fabulous in the Face of Chaos

Patsy and Edina may not scream "professionalism," but they understood one thing: sometimes, business doesn’t go to plan—and you have to pivot fast. From failed fashion lines to chaotic PR stunts, they embraced change (and absurdity) without missing a beat.

Business tip: Agility is vital. Trends change. Clients shift. Your ability to adapt—and not take yourself too seriously—can keep you afloat even in the most unpredictable markets.

5. Know When to Listen: The Office and the Curse of David Brent

David Brent fancied himself a brilliant manager, but his need for approval and endless monologues meant he rarely listened. The result? A disconnected, demoralised team that mostly tolerated his presence rather than respected it.

Business tip: Leadership isn’t about being the loudest in the room. It’s about listening, engaging, and responding. Build a culture where team members feel heard—and you’ll get more than polite nods and awkward silence.

6. Humour Is a Management Tool (Use It Wisely)

All these shows remind us that humour is more than entertainment—it's a bonding agent. A good laugh can cut tension, spark creativity, and boost morale. But it has to be inclusive and well-timed. Nobody wants a Michael Scott moment during a budget meeting.

Business tip: Don’t underestimate the power of a well-placed joke or light-hearted moment. It humanises leadership and can make a long day feel a bit shorter.

Final Thoughts: Laugh, Learn, Lead

Old sitcoms may be a product of their time, but the themes they tackle—ambition, failure, human quirks, and messy collaboration—are timeless. Whether you’re running a Fortune 500 company or a start-up from your spare room, there’s something to be said for letting sitcom logic guide your day... occasionally.

So, next time you’re in a management bind, ask yourself: What would Del Boy do? (And then maybe do the opposite—but with just as much heart.)

Got a favourite sitcom with a hidden business gem? Share it in the comments below! Let’s get nostalgic—and strategic.

10 Simple Cost-Cutting Measures That Won’t Hurt Quality

In today’s economic climate, businesses of all sizes are looking for ways to tighten their belts without sacrificing quality. 

While it’s tempting to make sweeping cuts, slashing budgets can damage employee morale, customer satisfaction, and long-term success if not done thoughtfully.

The good news? There are plenty of ways to reduce overheads without compromising what matters most. Here are ten simple, practical cost-cutting measures that help maintain — or even improve — quality.

1. Audit Your Subscriptions and Licences

It’s easy for unused software licences, forgotten SaaS subscriptions, and auto-renewing tools to pile up unnoticed. Conduct a quarterly audit of your tech stack and cancel anything that isn’t actively used. Consider downgrading plans if you’re not using all the features.

2. Switch to Energy-Efficient Practices

Small changes in energy usage can lead to big savings. Switching to LED lighting, encouraging staff to power down devices overnight, and setting thermostats to smart schedules can reduce utility bills without affecting operations. Also, consider changing your energy supplier

3. Outsource Non-Core Tasks

Rather than hiring in-house for every function, consider outsourcing tasks like payroll, HR admin, or IT support to specialist providers. You’ll often pay less for expert services without sacrificing quality — and free up your team to focus on what they do best.

4. Embrace Hybrid or Remote Work

Office space is a major cost. If your team can work effectively from home, consider embracing a hybrid model. Downsizing your premises or switching to shared coworking spaces can slash rent, utility, and commuting expenses.

5. Bulk Buy Essentials — Strategically

Buying office supplies, packaging, or other business essentials in bulk can reduce per-unit costs. However, be strategic: only bulk buy items with consistent demand and long shelf lives to avoid waste.

6. Review Supplier Contracts Regularly

Don’t automatically renew supplier contracts without reviewing them. Ask for competitive quotes, negotiate better terms, or explore alternative providers. Loyal relationships are valuable — but they should be mutually beneficial.

7. Automate Repetitive Tasks

Investing in automation tools can significantly reduce time spent on repetitive processes like invoicing, social media posting, or inventory tracking. The upfront investment often pays off in increased efficiency and fewer human errors.

8. Go Paperless

Not only is going paperless better for the environment, it also saves money on printing, storage, and postage. Digital signatures, cloud storage, and electronic invoicing are widely accepted and often more secure.

9. Cross-Train Your Team

Developing a multi-skilled team means you can be more flexible with staffing and reduce the need for external hires. Cross-training also helps employees feel more engaged and increases resilience during holidays or absences.

10. Encourage Employee Suggestions

Your team often knows where waste is happening. Set up a suggestion box or hold regular meetings to gather cost-saving ideas from the people on the ground. Offering small incentives for implementable ideas can boost participation.

Final Thoughts

Cost-cutting doesn’t have to mean compromising on quality. With careful planning and a strategic approach, you can improve efficiency, reduce unnecessary spend, and maintain — or even enhance — the value you provide to customers.

Start small, track results, and stay open to change. Every penny saved can be reinvested in the areas that matter most.

How to Scope Out New Business Opportunities

In today’s fast-moving, ever-evolving market, standing still is not an option. 

Whether you're a startup founder, a solo entrepreneur, or part of a growing enterprise, the ability to scope out new business opportunities is key to long-term success. 

But how exactly do you identify these golden opportunities in a crowded marketplace?

Here’s a step-by-step guide to help you strategically scope out new avenues for business growth.

1. Start with Market Research

Before diving into a new opportunity, take a deep dive into the market landscape. Look at:

Current trends: What are the emerging needs or behaviours in your industry?

Competitor activity: What are your competitors doing differently? Are there gaps in their offerings you can fill?

Customer feedback: Read reviews, survey your audience, and monitor social media to understand customer pain points and preferences.

Tip: Tools like Google Trends, Statista, and industry-specific reports can help paint a broader picture.

2. Listen to Your Customers

Your current clients or audience are one of your most valuable resources. They can point you towards unmet needs or complementary services/products they’d be willing to pay for.

Conduct surveys or feedback sessions.

Analyse FAQs or customer complaints.

Watch for recurring themes in support tickets or service requests.

3. Explore Adjacent Markets

Sometimes the best opportunities lie just beyond your current scope. Think about:

Complementary industries: Are there products or services related to yours that customers are already using?

New demographics: Could a slight tweak in your offering appeal to a different audience?

For example, a coffee roaster might explore tea blends, or a web design agency could branch into branding or social media consultancy.

4. Leverage Data and Analytics

Use data to identify patterns, inefficiencies, or high-performing segments:

Which products or services generate the most revenue or repeat business?

Are there particular locations, age groups, or professions that show a higher conversion rate?

Where are the bottlenecks in your current offering?

This analytical insight can point you to untapped opportunities and guide smarter decisions.

5. Tap Into Your Network

Your professional network can offer fresh perspectives and ideas. Chat with peers, mentors, and even competitors at:

Industry events

Online forums and communities

Local business meetups

Collaborations, partnerships, or even informal conversations can spark new ideas and uncover market gaps you hadn’t considered.

6. Assess the Viability

Before jumping in, evaluate the feasibility of any opportunity:

Is there demand?

What’s the cost of entry?

Do you have the skills and resources to execute it well?

What does success look like, and how will you measure it?

Run a small pilot, if possible, to test your idea before committing fully.

7. Stay Agile and Open-Minded

Sometimes the most rewarding opportunities don’t look like what you expected. Stay agile, experiment, and don’t be afraid to pivot based on what you learn.

Innovation often comes from thinking differently – so trust your instincts, but validate them with data.

Final Thoughts

Scoping out new business opportunities isn’t about chasing every trend; it’s about being strategic, informed, and responsive to the world around you. By combining research, insight, and a willingness to evolve, you’ll position your business not just to survive, but to thrive.

What steps have you taken recently to explore new business ideas? Share your thoughts in the comments below!

How to Run Your Business on the Go Using Just Your Smartphone or Tablet

Running a business no longer means being tied to a desk or a brick-and-mortar location. 

Thanks to mobile technology, it’s entirely possible to manage most, if not all, aspects of your business from your smartphone or tablet. 

Whether you're travelling for meetings, working remotely, or simply stepping out for coffee, your device can keep your operations running smoothly wherever you are.

Here’s how to make your smartphone or tablet a fully-fledged business command centre.

1. Choose the Right Apps for Your Business Needs

The backbone of mobile business management is having the right apps installed. Here are some essentials by category:

Communication: Slack, Microsoft Teams, Zoom, WhatsApp Business

File Management: Google Drive, Dropbox, OneDrive

Finance & Invoicing: QuickBooks, Xero, Wave, PayPal Business

Social Media: Meta Business Suite, Canva, Buffer, Later

Project Management: Trello, Asana, ClickUp, Notion

E-commerce: Shopify, Etsy Seller, WooCommerce

Choose apps that integrate well with your current systems and are user-friendly on smaller screens.

2. Use Cloud-Based Services

Cloud computing is what makes mobile business possible. Make sure all your documents, project files, and business data are saved in the cloud so you can access them anywhere.

Benefits include:

Real-time collaboration with your team or clients

Automatic backups

Cross-device syncing

Cloud-based accounting, CRMs, and inventory systems are particularly useful for managing customer relationships and sales on the go.

3. Automate Where Possible

Time-saving automation tools are perfect for business owners constantly on the move. Use them to:

Schedule social media posts in advance

Automate email responses or drip campaigns

Generate recurring invoices

Set reminders for meetings and deadlines

Zapier and IFTTT are fantastic tools for automating actions across different apps.

4. Stay Connected with Reliable Internet and Power

It may seem obvious, but solid Wi-Fi or mobile data and access to power are non-negotiables when working remotely. Consider the following:

Invest in a portable charger or power bank

Use mobile hotspots or tethering options if Wi-Fi isn’t available

Keep chargers for all devices in your bag

You might also want to check café or co-working apps like Workfrom or Croissant to find suitable work-friendly locations wherever you go.

5. Maintain Digital Security

Operating your business from a mobile device comes with some risks, so it’s vital to secure your data:

Use strong passwords and enable biometric authentication

Install antivirus and VPN apps

Keep your software and apps updated

Avoid public Wi-Fi without encryption

Also, consider using password managers like 1Password or LastPass to manage your login details securely.

6. Stay Organised and Set Boundaries

While it’s convenient to have your business at your fingertips, being always-on can lead to burnout. Here’s how to stay in control:

Set business hours and stick to them

Use a digital planner or calendar to manage your day

Turn off notifications when you’re off duty

Remember: working on the go should enhance flexibility, not extend your working hours indefinitely.

7. Take Advantage of Voice and Video Features

Don’t underestimate the power of voice-to-text, dictation, or even video content creation directly from your mobile. You can:

Record meeting notes

Create social media videos

Dictate blog post ideas or emails

Host video calls from virtually anywhere

Modern smartphones and tablets offer surprisingly robust tools for content creation and communication.

Final Thoughts

Running your business from a smartphone or tablet is more feasible now than ever. With the right tools and a few best practices, you can stay productive, responsive, and in control – even while on the move. Whether you’re travelling for work or enjoying a change of scenery, mobile business management can help you maintain momentum without missing a beat.

Are you already managing your business on the go? Share your favourite mobile tools or tips in the comments!

Are Your Business Premises Too Noisy? How Loud Music Affects Customers and Staff

Music can set the tone in a retail or hospitality environment. It can energise a space, create atmosphere, and even influence buying behaviour. 

But there’s a fine line between ambient background sound and overwhelming noise — and many businesses are getting it wrong.

When Music Becomes a Problem

What’s intended as a positive customer experience can quickly turn negative if the volume is too high or the music is too intrusive. 

This doesn’t just apply to retail stores, but also cafés, salons, gyms, restaurants, and even office spaces.

Loud music can:

Make conversation difficult

Overstimulate the senses

Increase stress levels

Reduce the comfort and dwell time of customers

Affect concentration and productivity for staff

For people who are neurodiverse — including those with autism, ADHD, sensory processing differences, or anxiety disorders — a noisy environment can be overwhelming, exhausting, or even unwelcoming. The same goes for people with hearing impairments or older customers who may struggle with background noise.

Are You Losing Customers Without Realising?

Think about it: how many people might walk into your premises, feel instantly uncomfortable due to the noise, and quietly walk out again without saying a word? They may never return, and you may never know why.

In competitive sectors, especially hospitality and retail, this could be costing your business repeat visits and positive word of mouth.

Time for a Sound Check

If you're wondering whether your business might be too loud, here are a few things to consider:

Ask for honest feedback from staff and regular customers.

Walk through your space at different times of day and at different volume levels.

Consider decibel levels – generally, 60–70 dB is considered moderate and acceptable for most public spaces.

Think about your audience – do you cater to families, older adults, or a more relaxed demographic?

Small Changes, Big Difference

Reducing the volume doesn’t mean losing your brand identity. You can still play music that suits your business style, just at a level that respects everyone in the space. Alternatively, consider having music-free times during quieter hours or offering low-sensory shopping periods.

You might even discover that a calmer atmosphere leads to longer visits, more thoughtful purchases, and happier staff.

Inclusivity Is Good Business

Creating a sensory-considerate environment is not just about ticking a diversity and inclusion box. It’s about building a space where more people feel welcome — and that’s good for business, reputation, and community engagement.

So next time you’re adjusting your playlist, take a moment to consider the volume. A small turn of the dial could make a world of difference.

Sound Advice for Better Business Spaces

Tip 1:

Loud music isn’t always good for business. If customers rush in and out, it might be the noise — not your products — pushing them away.

Tip 2:

Neurodiverse customers often experience sensory overload in loud environments. A quieter space is a more inclusive space.

Tip 3:

Ask your staff if the background music helps or hinders their work. You might be surprised by how many find it distracting.

Tip 4:

Turn it down a notch. Background music should blend in, not take centre stage.

Tip 5:

Consider having “quiet hours” during the day – perfect for customers who prefer a calmer shopping or dining experience.

Tip 6:

Not all sound is bad — gentle, low-volume music can create a relaxed atmosphere that encourages customers to linger.

Tip 7:

High noise levels increase stress for everyone — including your team. A calm workspace = better morale and productivity.

Tip 8:

Test your sound system by having a normal conversation. If you’re shouting to be heard, it’s too loud.

Tip 9:

Low-sensory environments aren't just considerate — they’re also good for customer retention and word of mouth.

Tip 10:

Silence can be golden. Don’t be afraid to go music-free for part of the day and see how it affects the vibe.

How Not to Ruin Your Business with Shoddy Marketing

Marketing is the lifeblood of any business. Done well, it builds awareness, attracts customers, and drives growth. 

Done poorly, it can quietly strangle your brand, drain your budget, and leave your business in a worse position than if you’d done nothing at all.

Here’s how to ensure your marketing efforts elevate your business—instead of sabotaging it.

1. Stop Copying Competitors Blindly

Your competition might seem to have it all figured out—but imitation rarely leads to innovation. What works for one brand won’t always translate to another. Before copying a flashy campaign or mimicking a tone of voice, ask:

Does this align with your brand’s values?

Are your customers looking for the same message?

Can you deliver what you're promising?

Instead of copying, analyse what your audience actually responds to and tailor your efforts accordingly.

2. Avoid Overpromising and Underdelivering

Marketing should generate excitement—but not at the expense of honesty. Overselling your product or making exaggerated claims might win you some quick sales, but it’ll damage your reputation in the long run.

Disappointed customers don’t just quietly disappear—they leave scathing reviews, demand refunds, and tell others not to trust you.

A strong brand is built on consistency and trust. Be bold in your messaging, but always truthful.

3. Don't Ignore Your Target Audience

One-size-fits-all marketing fits no one. If you’re trying to appeal to everyone, you’re likely resonating with no one. Your ideal customer should be at the heart of every campaign.

That means understanding:

Their pain points

How they consume content

What language speaks to them

Where they spend their time (online and offline)

Invest in customer personas, listen to feedback, and constantly refine your message.

4. Stop Thinking Short-Term

Flashy gimmicks and one-off campaigns might boost sales for a day—but they’re not a strategy. Sustainable marketing means thinking long-term: brand building, content that compounds, and systems that grow with your business.

Focus on building:

An email list you own

A content strategy that builds authority

A brand voice that people remember

Short-term wins are great—but they should be stepping stones, not the end goal.

5. Don’t Cut Corners with Content or Design

Shoddy visuals, poorly written copy, and rushed campaigns scream “unprofessional.” In the digital age, your first impression is often your only impression. If your website looks dated, your posts are riddled with typos, or your ads are confusing, potential customers will click away before they even give you a chance.

Invest in quality—whether that’s hiring a freelance designer, using professional templates, or simply taking time to polish your work before going live.

6. Don’t Ignore the Data

Throwing marketing ideas at the wall to “see what sticks” is fine for a brainstorm session—not for your actual strategy. If you’re not tracking performance, you have no idea what’s working, what’s wasting your money, or where you’re missing out.

Use analytics to:

Monitor engagement

Understand conversion rates

Adjust your strategy in real time

Data doesn’t lie—use it to guide your decisions.

7. Stop Treating Marketing as an Afterthought

Marketing isn’t something you tack on once the “real work” is done. It should be part of your planning from the start. When marketing is siloed or treated as a last-minute effort, it becomes reactive, disjointed, and often ineffective.

Make marketing a core part of your business strategy, not a side task you delegate without direction.

Final Thoughts

Bad marketing doesn’t just fail to attract customers—it actively pushes them away. But by staying authentic, understanding your audience, investing in quality, and keeping long-term goals in sight, you can avoid the traps that undo so many small businesses.

Your marketing reflects your brand. Make sure it’s saying the right things.

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How to Achieve a Good Work-Life Balance

In today's fast-paced world, achieving a healthy work-life balance can often feel like an impossible task. 

Whether you're climbing the corporate ladder, running your own business, or juggling multiple roles at home and at work, it's easy to let the scales tip too far in one direction. 

But creating a balance between your professional responsibilities and personal well-being isn't just ideal — it's essential for your long-term happiness, health, and productivity.

Here’s how you can start building a better balance in your daily life:

1. Set Clear Boundaries

One of the biggest challenges of modern working life — particularly with the rise of remote work — is the blurring of lines between work and home. It’s important to define your working hours and stick to them. Avoid checking emails after hours, and try not to bring work tasks into your personal time unless absolutely necessary.

If you work from home, set up a dedicated workspace to mentally and physically separate work from leisure. if you have enough space.

2. Prioritise Your Time

Not all tasks are created equal. Learn to distinguish between what’s urgent and what’s important. Tools like the Eisenhower Matrix can help you categorise tasks and focus on what truly matters. Don’t be afraid to delegate where possible, and be realistic about how much you can achieve in a day.

3. Make Time for Yourself

Self-care isn’t selfish — it’s essential. Whether it’s a daily walk, reading a book, or simply taking a few minutes for quiet reflection, carve out time for activities that recharge you. Looking after your mental and physical health will help you perform better at work and enjoy your personal life more fully.

4. Use Your Leave

Your annual leave exists for a reason — so use it. Regular breaks and holidays are proven to reduce stress and improve overall job satisfaction. Don’t wait for burnout to remind you that rest is necessary. Plan short breaks throughout the year and, when possible, fully disconnect during time off.

5. Communicate Openly

If your workload is unmanageable or your schedule is affecting your health, speak up. Open and honest communication with managers or team members can lead to support, adjustments, or solutions you may not have considered. A good employer should value your well-being as much as your output.

6. Stay Flexible, But Firm

Life is unpredictable, and sometimes work will require a little extra time and energy. That’s okay — balance doesn’t mean rigid equality every single day. But try to maintain a long-term equilibrium. If one week is especially busy at work, make sure the following week includes more downtime.

7. Review and Adjust Regularly

Your idea of balance may shift over time depending on your career stage, family responsibilities, or personal goals. Take time every few months to review what’s working and what’s not. Adjust your schedule, habits, or commitments accordingly.

Final Thoughts

Work-life balance isn’t about perfection — it’s about intention. By setting boundaries, looking after your well-being, and staying mindful of how your time is spent, you can create a rhythm that supports both your career ambitions and your personal happiness. Remember: productivity thrives when well-being is prioritised.

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Unemployment Reshapes How People Dream, New Study Reveals

A newly published study in the journal Dreaming reveals unemployment alters the structure and content of people’s dreams. 

In a large-scale analysis of 6,478 dream reports collected from Reddit, researchers found unemployed individuals experienced dreams that were less visually rich, less surprising, and more likely to focus on work-related content.

The study, led by organisational psychologist Dr. Emily Cook and technologist Kyle Napierkowski, used machine learning and natural language processing to analyse differences in dream narratives. 

Compared to a control group, the unemployed group’s dreams showed reduced cognitive engagement, with fewer visual descriptions, less narrative change, and a striking increase in occupational themes.

“These findings suggest disengagement from the workforce shows up in the dream world,” said Dr. Cook. “Dreams offer a passive, unconscious signal of how people process major life disruptions.”

The study supports continuity theory—the idea that dream content mirrors waking life—but extends it by showing that even how people dream changes in response to unemployment. 

The authors propose that dream analysis could offer a novel, large-scale way to track population-level stress, engagement, and psychological well-being.

The full study, The Impact of Unemployment on Dream Content, is available in Dreaming (APA, 2025) via DOI: https://doi.org/10.1037/drm0000310

Rainbow Productions receives the King’s Award for Enterprise

The company which brings world-famous characters such as Peppa Pig, Bluey and the PAW Patrol team to family attractions, festivals and events worldwide is honoured for its success in generating international trade.

Ever wondered who supplies the costumes and performers for special appearances by The Gruffalo, Minions or Teletubbies? And who designed your football team’s match day mascot?

Chances are it’s Rainbow Productions, a UK company known around the world for manufacturing bespoke mascot costumes and organising the appearances of world-famous children’s characters at live events.

That leadership has now been recognised by royalty. Rainbow Productions is the recipient of the King's Award for Enterprise: International Trade 2025.

The King’s Awards for Enterprise, previously known as The Queen’s Awards for Enterprise, were renamed in 2023 to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses.

Personally approved by His Majesty The King, Rainbow Productions won its Award in recognition of its international trade success – in particular its outstanding short-term growth in overseas sales over the past three years. It has added thirteen new markets since 2022 – and its overseas sales have grown by 106%.

From its specialist facilities headquartered in southwest London the company now operates in an incredible 65 countries globally.

Nowadays mascots are ubiquitous and an intrinsic part of the visual marketing mix – and Rainbow was well ahead of the curve when it first addressed this market some 40 years ago. Today it's unique in offering a complete mascot manufacture, wardrobe and costume character events management service and is the first choice of many brand owners to bring their characters to live events.

The company annually produces over 1,000 unique, hand-made costume character mascots for the TV, film, sports, brand and leisure industries throughout the world.

A brief list includes mascots for major international football teams like Juventus and Barcelona; brand characters for Kelloggs and Mondelez; character appearances for worldwide film premiers like Sonic the Hedgehog™ and Paddington™; and costume characters for globally recognised attractions including Peppa Pig World, Alton Towers Resort and LEGOLAND® Resorts worldwide.

Its latest export success is supplying costume characters for COTALAND — a brand-new theme park located alongside North America’s only permanent Formula 1 racetrack in Orlando, Florida.

Supplying character costumes may sound straightforward – but it’s not. The scale of Rainbow Productions’ operation is formidable. Rainbow operates from four purposely designed units and employs over 30 full-time members of staff and 90 freelance makers. It also supplies approximately 250 mascot artistes, all skilfully trained to physicalise the emotions and characteristics of any given character. Accurate personalities and signature movements are essential parts of the Rainbow costume character service.

But that’s not all. Rainbow is continually investing in new innovative technology such as 3D printers and digital patterning, as well as hiring and training the creative and highly skilled staff that have helped the company to maintain a long-term global competitive edge.

This dedication to quality and detail has given Rainbow a major international presence and an important role in numerous world-famous attractions and spectacular events such as the Queen’s Jubilee Pageant Parade and the Olympic Games Opening and Closing Ceremonies. Most recently the company became the Global Licensee for Hasbro, making Rainbow Productions the sole Peppa Pig costume character manufacturer for all territories worldwide.

Rainbow Productions is thrilled that its work has been recognised. Managing Director, Simon Foulkes, told That's Business: “A Rainbow mascot is widely regarded as the gold standard within the industry and the company prides itself on putting innovation, quality and sustainability at the heart of each and every project.”

He adds: “The King’s Awards for Enterprise are the most prestigious business awards in the UK. This award provides Rainbow with a global competitive acknowledgement that will allow the company to boost UK business and remain at the forefront of worldwide costume character industry.”

https://rainbowproductions.co.uk

Respecting Your Spouse’s Time and Space When They Work From Home

Working from home has become a standard arrangement for many couples, bringing both opportunities and challenges. 

While it might seem ideal to have your partner just a few steps away throughout the day, it's essential to recognise that home is no longer just a sanctuary: It's also a shared workspace. 

Respecting your spouse’s time and space when they’re working from home is not only considerate; it’s vital for maintaining a healthy relationship and a productive household.

1. Work Still Means Work

Just because your partner isn’t commuting or dressed in office attire doesn’t mean they’re not busy. Virtual meetings, deadlines, and the pressure to remain productive are all very real. Interrupting with small talk, asking for help with chores, or assuming they’re "available" can derail their focus and cause unnecessary stress. Respect their schedule as you would if they were working in an office setting. 

And if you keep texting, messaging or phoning your spouse whilst they are at work, that's another cause of concern. 

2. Boundaries Prevent Resentment

Creating and respecting boundaries helps prevent friction. Whether it’s physical space (like a dedicated home office or quiet corner) or time blocks where they shouldn’t be disturbed, these boundaries make it clear when it’s okay to chat and when it’s not. Ignoring them can lead to resentment over time, especially if one partner feels their work isn’t taken seriously.

3. Support Enhances Productivity

When you give your partner the time and space to concentrate, you're actually contributing to their success. A supportive environment can improve their work performance, reduce stress, and lead to more quality time together once the workday is done. Everyone wins when both partners feel respected and valued.

4. It Sets a Standard for Shared Responsibility

In many households, the person working from home is mistakenly seen as more "available" for household tasks or childcare. Respecting work-from-home boundaries reinforces the idea that both partners have responsibilities, regardless of where their work is based. It encourages fairer distribution of tasks and acknowledges that all work—inside or outside the home—is valid and important.

5. You’d Want the Same Courtesy

Think about how you’d feel if your focus was constantly interrupted, your space invaded, or your time disregarded. Giving your spouse the same courtesy you’d expect reinforces mutual respect and strengthens your partnership in the long term.

Final Thoughts

Working from home isn’t always easy, especially when you're sharing space. But with a bit of empathy, communication, and mutual respect, it can be a rewarding experience. Recognise that your spouse’s time and space are just as important as your own, and your home will be both a happier and more productive place.

Ironically whilst I was formatting this blogpost my wife asked me to put the recycling out and to do a couple of other jobs. Which I did, as there's no point in causing an argument.

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