MymCart has signed a deal with the UK’s largest performance marketing network Affiliate Window to become its mobile commerce partner.
MymCart’s technology will allow Affiliate Window to open up a new sales channel. This will give its 1,500 advertisers and around 70,000 publishers sending traffic through to advertiser sites the opportunity to mobilise and monetise their websites; tapping into the growing m-commerce market in the UK.
Any small company wishing to enable their customers to pay for goods or services via a mobile phone can build their own affordable, branded mobile site or transactional store compatible with all types of smartphones within minutes.
Affiliate Window will re-sell MymCart’s technology as part of its new mobile proposition.
“The agreement with MymCart allows us to explore the mobile arena and capitalise on the trend where we’re seeing more and more consumers purchasing products via smartphones and mobile devices,” said Gavin Wilson, Commercial Director at Affiliate Window. “We looked at the market and felt MymCart offered a strong solution and had a great understanding of what advertisers want from a mobile offering. The speed and accuracy at which it builds tailored mobile platforms is impressive.”
Affiliate Window’s clients consist of blue-chip brands and SMEs; most of which have transactional websites that sell products or services.
“Affiliate Window’s advertiser base will now be able to monetise mobile traffic, and from an affiliate perspective it’s important they can send traffic through to tailored m-commerce sites - which increases the opportunity of turning that traffic into sales,” said Mark Kuhillow, Managing Director of MymCart. “In the affiliate market this is important because everybody benefits from high conversion rates. Advertisers are losing money if they don’t offer customers the ability to buy via this channel. By adapting to the changing commerce environment they can deliver more sales.”
MymCart is building a network of reselling partners across the UK, Europe and US.
The company is backed by digital and retail figures including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi in 2005. Peter Robinson, who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges, where he launched Selfridges.com, sits on the advisory board.
MymCart (www.mymcart.com) gives any small company wishing to create a mobile-optimised website or allow their customers to pay for goods or services via a mobile phone the ability to build their own affordable, branded mobile site or transactional store within minutes. It removes costly entry barriers to mobile website optimisation and mobile commerce for any kind of business in the UK. Users log in to the MymCart website to create their mobile web app which is compatible with all types of smartphones. MymCart sells its technology via a reseller network.
The company is backed by high-profile digital and retail investors including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi, and Peter Robinson who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges where he launched Selfridges.com. Ross Sleight, co-founder of Virgin Games and Richard Gregory, chief operating officer of search marketing agency Latitude sit on the advisory board. Carl Uminski, currently COO of the UK’s largest independent mobile agency Somo and former CTO at Overture which sold to Yahoo! Inc for $1.6bn in 2003, is also a shareholder in MymCart.
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