SEO Agency, Bronco, and award-winning Tech and Consumer PR Agency, 10 Yetis, are announcing that they have entered into a unique partnership.
The two companies will now work hand-in-hand on client projects in order
to offer one digital proposition that covers both Search Engine
Optimisation and Digital Public Relations.
The companies, both leaders in their respective fields, will remain two
separate businesses but, with permission from clients on both sides,
begin sharing best practice and knowledge around their specific UK and
international campaigns; in order to offer, what they consider to be, an
unrivalled service.
Clients from both sides have already benefited from the partnership with
10 Yetis, helping to drive authority link-building campaigns, with
Bronco taking the lead on the search optimisation and strategic search
tactics.
Both companies were on the hunt for a strategic partner to compliment
their own range of services, and the potential for the partnership was
identified when both agencies worked with the same holiday sector
client, sunshine.co.uk.
In practical terms, the partnership now also sees the two companies
opening up their respective offices for each to share, meaning that
Bronco can now have a presence in the South West of the UK and the same
for 10 Yetis in the Leeds and Yorkshire region. There will also be an
employee exchange programme set in place, so that skills and best
practice can be shared.
The two companies now collectively employ 37 staff and offers everything
needed from a full service digital agency including design, web
development, SEO, PR, video production, ad buying & creation, social
media and affiliate solutions.
Speaking about the partnership David Naylor, Managing Director at Bronco said:
“There are exciting times ahead for the two companies, and it’s been
really refreshing working with 10 Yetis over the last few months while
we have been getting this all in place. We identified some time ago
that we needed to align with a digital PR agency that not only had a
clear understanding of the search sector, but had a strong history in
delivering online media campaigns and 10 Yetis, fit the bill perfectly”.
“It’s surprising how similar the two companies are which makes it very
easy to work together on client campaigns. Andy and Jilly are very
similar to myself and Becky and we all strive for the best in everything
that we do”
Andy Barr, co-founder and Head Yeti at 10 Yetis, said: “I feel that our agency has always been ahead of the curve when it comes
to understanding the importance of SEO in our media campaigns, but we
wanted to take this a step further and find an SEO agency to partner
with so that we could offer a more rounded and complete service to
clients. The perfect match was found with Bronco”.
“Having met Dave and Becky, and fallen in love with their no-nonsense
approach at the SEO conference, ThinkVis, a few years ago, I was keen to
meet up and start working together. Despite thinking we knew a fair
chunk about search campaigns and strategies, 10 minutes with their team
opened my eyes to how much more we need to learn”.
The two companies are now also sharing leads and new business
opportunities where possible and accompanying each other on pitches in
instances where the two brands can align to deliver a more comprehensive
campaign.
The blog for smart businesspeople
Thursday, 30 August 2012
4D Data Centres Wins Guardian’s ‘Winning New Business’ Category in Best Practice Exchange
It’s always good to win and
Surrey-based, eco-friendly colocation and connectivity provider, 4D Data Centres
has been recognised by The Guardian newspaper for its sales strategy
that has led to an average 40% growth year-on-year over the last four
years. 4D is a winner in the Winning New Business category of the Guardian’s Best Practice Exchange in its Small Business Network section.
The winning entry describes 4D’s three-pronged approach to its successful ‘New Business’ strategy that underpinned its activity planning in 2011.
Jack Bedell-Pearce, managing director of 4D Data Centres explains, “We worked out a ratio of quote to sales conversion and then did the same thing with website traffic. By setting activity planning targets based on previous experience, we were able to ensure we never over (or under) spent on marketing, and never had too many or too few leads for our sales guys. It had a significant impact and with just an 8% increase in marketing spend for 2011 we were able to boost our overall new business sales by nearly 35%.
“This meant that 4D was able to break the £2 million turnover barrier in 2011 and earn a place in the Deloitte Technology Fast 500 – our second consecutive year.”
The winning entry describes 4D’s three-pronged approach to its successful ‘New Business’ strategy that underpinned its activity planning in 2011.
Jack Bedell-Pearce, managing director of 4D Data Centres explains, “We worked out a ratio of quote to sales conversion and then did the same thing with website traffic. By setting activity planning targets based on previous experience, we were able to ensure we never over (or under) spent on marketing, and never had too many or too few leads for our sales guys. It had a significant impact and with just an 8% increase in marketing spend for 2011 we were able to boost our overall new business sales by nearly 35%.
“This meant that 4D was able to break the £2 million turnover barrier in 2011 and earn a place in the Deloitte Technology Fast 500 – our second consecutive year.”
Westward Ho! for resin bound
Westward Ho! seafront is resin bound
The promenade was surfaced by Avalon Surfacing using RonaDeck Resin Bound Surfacing by Ronacrete, who created two unique aggregate blends for the project. A golden aggregate blend covering 636 square metres and a further 668 square metres of a yellow aggregate blend was laid to the village green footpaths.
When Avalon Surfacing were approached by Torridge District Council for samples of aggregate mixes and costings for the project, Avalon Surfacing turned to Ronacrete for assistance and were able to respond quickly with suitable colour suggestions and a favourable pricing structure.
The brief from the council was to give ‘a modern new finish to the promenade and footpaths to replace the tired grey tarmac that had been there for many years’
The gold and yellow combination gives a warm glow to the area even to the area even in the dullest of summer weather a .colourful contrast to the red pirate ship in the children’s play area!
"Ronacrete responded quickly providing us with samples of unique colour blends to match the councils requirements and the competiive pricing ensured we won the contract." - Chris Masters, Avalon Surfacing
The RonaDeck Resin Bound Surfacing system is supplied as a two component UV stable polyurethane resin together with a blend of kiln-dried aggregates for on-site mixing in a forced action mixer. The two resin components were mixed by Avalon with a drill and paddle before being added to the coloured aggregate in a high capacity forced action mixer. As soon as the aggregate was fully coated with resin, the mixed material was discharged from the mixer and trowel applied at a thickness of 12mm onto the prepared surface. The finished system was ready for foot traffic within four hours of being laid.
RonaDeck Resin Bound Surfacing is a resin and aggregate mix which creates a hard wearing alternative to traditional paving and comes with a 15 year guarantee when laid by a Ronacrete Approved Contractor such as Avalon Surfacing. The resin is UV resistant so it will not darken or ‘yellow’ when exposed to sunlight, ensuring that the natural colour of the aggregate does not alter as the surfacing ages. The surfacing is also SuDS compliant, as it has a porous structure which prevents surface ponding of rainwater and will allow water to drain naturally when part of a SuDS compliant construction.
The aggregate provides slip-resistance, while the elasticity of the resin creates a ‘give’ to the surface, meaning that holiday makers and local residents in Westward Ho! can have a safe and comfortable walking experience which is also pleasing to the eye.
www.ronacrete.co.uk
tech@ronacrete.co.uk
01279 638700
www.avalonsurfacing.com
Avalon.surfacing@zen.co.uk
01458 241611
Online Ready to Wear & accessories & use of Social media Feedback from over 13,500 in UK, France
Therefore, social media is likely to find a significant position within this market. However, at the same time it creates new expectations and requirements from the consumers’ point of view, hence new challenges for the brands and retailers to address efficiently.
YUSEO, specialised in digital customer knowledge since 2001, focused in May and June 2012 on the feedback of UK and French female e-shoppers regarding the social media experience in relation to their online purchases of clothing and fashion accessories.
The slow rise of social networks for online purchase
Between May and June 2012, 5.900 English and 7.800 French female e-consumers (1) were interviewed on the way they relate their "use of social media” when shopping online for clothing and fashion accessories. The results can somehow be put in perspective of a first measurement late 2011 on a similar matter which involved some 24,000 online shoppers (male and female).
The first major insight is a “still poor level” of penetration of social networks within the population of active female e-consumers for clothing and fashion accessories: 30% of them in England do not use any social network as of today, to be compared to 49% in France. The maturity threshold of the two markets may explain such difference.
More important, 57% of English respondents involved within the social media sphere do not make any relation with their online purchase of clothing and fashion accessories (against 47% in 2011). On the same topic, there are only 41% of French online buyers acting in a similar way.
Despite a stronger penetration in the UK of the social media within the e-shoppers population, results underline the same pattern in both countries when it comes to how social media is used in relation to online shopping: 80% of online buyers involved with social media make a clear distinction with its use when shopping online.
Ultimately, within the respondents in England, only 13% of them (10% in France) use social networks in direct relation with their research and / or purchase of clothing or fashion accessories online.
The brand ecosystem on social networks
Behaviours and expectations towards social media
When focusing solely on the respondents using social networks as part of their online shopping strategy, 33% of them, in both countries, confirm that the presence of a brand / retailer in the social media sphere does actually impact the way they purchase with it. Also, 36% of English and French e-consumers do pay attention to the links proposed in e-commerce sites to visit the social media pages.
When it comes to consulting the social network pages of the brand / retailer prior an online purchase, 42% of e-shoppers in England (vs 51% in France) confirm acting that way. Also, the split between social networking and online purchasing is clear on both side of the Channel: only 21% of the English respondents (and 24% of French one) are buying from the social media page of the brand/retailer.
What do e-shoppers expect in terms of benefits and animation from retailers / brands to build up the relationship via the social media?
80% of English e-shoppers, to be compared with 90% in France, are mostly seeking discounts on the social media pages of the brand/retailer. The "community" dimension seems more significant on the French market with 36% of respondents, vs only 18% in the UK, expecting invitations to events available on the social media pages (such as private sales). Finally, 24% of English e-shoppers are looking for gaming, against 27% on the French side.
The brand on the social networks and its "followers"
36% of e-shoppers who are social networks savvy confirm they willingly share their opinion about their online purchase on their social media. Such result may come across as being slightly "disappointing" in accordance to the main purpose of social networks, ie “sharing”. This insight is to be taken aboard especially by brands / retailers which are increasingly using feedbacks within social media as “satisfaction indicators” when nearly 2/3 of e-consumers do not spontaneously express themselves on this channel...
43% of the English female e-shoppers surveyed do take into account, when purchasing online clothing and fashion accessories, the opinion of the members of their social network, against 39% in France. Ultimately, the number of "fans" or "followers" of a brand / retailer is a relevant indicator for 24% of the English respondents, in comparison with 27% on the French market.
(1) The survey took place in both countries in May and June 2012 involving 100% female e-shoppers for Clothing and Accessories, aged between 20 and 45 years old.
Yuseo – specialist in digital behavioural analysis – Where usability and utility meet Marketing
Leader in France in the digital customer knowledge, Yuseo has dedicated itself for 12 years in managing customer behavioural studies to deliver hands-on recommendations on different interfaces (Internet, Tablets, Software, Cell Phones …) in projects with significant international exposure (Europe, USA, Japan, China). Awarded in the DELOITTE EMEA «Technology Fast 500», Yuseo offers a unique positioning based on its proprietary online behavioural analysis tools (WebBehave and Yuscard) developed by its in house R&D team to deliver a relevant and actionable measure of the customer experience. Introduced in 2005, such qualified and quantitative measure of the digital customer journeys enables to prioritise the drawbacks directly impacting the satisfaction, image and attractiveness of the site, and overall the omnichannel strategy.
Wednesday, 29 August 2012
Sunrise Software signs up EMI Music Publishing
UK-headquartered service management company Sunrise Software
has today announced that EMI Music Publishing, the world’s leading
publisher of popular music, has selected its flagship product Sostenuto
to support 900 users in 55 countries around the world. The Software as a
Service (SaaS) IT Service Management solution went live in just one
week and is already providing greater visibility of EMI’s IT
activities and tighter integration between the company’s two main
Service Desks in London and New York.
EMI Music Publishing in Europe was looking to upgrade its existing IT Service Management platform with a global SaaS offering that could also support the company’s team in the United States. After evaluating several vendors in the marketplace, it chose Sunrise Software primarily for its out-of-the-box functionality and the excellent service Sunrise provided during the sales process.
Eifion Smith, European IT Service Delivery Manager at EMI Music Publishing commented, “Compared with other solutions, Sostenuto offered a complete out-of-the-box package with no hidden surprises or expensive, additional bolt-ons. We also built up a fantastic relationship with the Sunrise account manager who was easy to work with and went the extra mile to answer all our questions.”
Sunrise Software was successful in meeting EMI Music Publishing’s demanding timescales, going live just one week after purchasing the new software. Ten Service Desk analysts are using Sostenuto to build an effective IT service delivery framework based on ITIL® best-practice principles. They are currently using the new system to promote more consistent ways of working between the two main Service Desks, with global processes for Incident and Problem Management.
In just a few weeks, EMI Music Publishing has derived immediate benefit from the real-time information and management reports made possible by Sostenuto. The transparency of the solution gives the IT department, in both Europe and the USA, greater visibility of all activities coming into the Service Desk and will ultimately deliver an enhanced service to users everywhere.
EMI Music Publishing plans to expand the Sostenuto solution by adding self-service, Change Management and Knowledge Management functionality to the Service Desk environment in the future, a step that will save time by automating common tasks and enable users to help themselves.
Geoff Rees, Sales Director of Sunrise Software, concluded: “Fast-moving organisations like EMI Music Publishing with a high-profile, well-respected reputation to keep, demand dynamic yet reliable technology to support their staff. With a proven track record in delivering value for money and scalable Service Desk solutions to a wide range of industry sectors, EMI Music Publishing can trust us to provide a compact, high performance technology solution that delivers a swift, efficient IT service and guarantees rapid business results to boot.”
For more information on Sunrise Software, its products, services and customers, please visit www.sunrisesoftware.co.uk
EMI Music Publishing in Europe was looking to upgrade its existing IT Service Management platform with a global SaaS offering that could also support the company’s team in the United States. After evaluating several vendors in the marketplace, it chose Sunrise Software primarily for its out-of-the-box functionality and the excellent service Sunrise provided during the sales process.
Eifion Smith, European IT Service Delivery Manager at EMI Music Publishing commented, “Compared with other solutions, Sostenuto offered a complete out-of-the-box package with no hidden surprises or expensive, additional bolt-ons. We also built up a fantastic relationship with the Sunrise account manager who was easy to work with and went the extra mile to answer all our questions.”
Sunrise Software was successful in meeting EMI Music Publishing’s demanding timescales, going live just one week after purchasing the new software. Ten Service Desk analysts are using Sostenuto to build an effective IT service delivery framework based on ITIL® best-practice principles. They are currently using the new system to promote more consistent ways of working between the two main Service Desks, with global processes for Incident and Problem Management.
In just a few weeks, EMI Music Publishing has derived immediate benefit from the real-time information and management reports made possible by Sostenuto. The transparency of the solution gives the IT department, in both Europe and the USA, greater visibility of all activities coming into the Service Desk and will ultimately deliver an enhanced service to users everywhere.
EMI Music Publishing plans to expand the Sostenuto solution by adding self-service, Change Management and Knowledge Management functionality to the Service Desk environment in the future, a step that will save time by automating common tasks and enable users to help themselves.
Geoff Rees, Sales Director of Sunrise Software, concluded: “Fast-moving organisations like EMI Music Publishing with a high-profile, well-respected reputation to keep, demand dynamic yet reliable technology to support their staff. With a proven track record in delivering value for money and scalable Service Desk solutions to a wide range of industry sectors, EMI Music Publishing can trust us to provide a compact, high performance technology solution that delivers a swift, efficient IT service and guarantees rapid business results to boot.”
For more information on Sunrise Software, its products, services and customers, please visit www.sunrisesoftware.co.uk
Swyx announces ‘Technology Conference 2012’ for partners
Swyx
a market-leading vendor of Unified Communications (UC) for SMEs is
strengthening its commitment to European partners with the ‘Swyx
Technology Conference 2012’ which will be held on 27th September at its
UK offices in Stockley Park, London.
At the Conference Swyx partners (including developers, administrators
and consultants) will have the opportunity to expand their knowledge of
SwyxWare and network with the growing Swyx community. There will also be
an informative lecture programme with many topics including ‘SwyxWare
in the Cloud’ or ‘VisualContacts’ to integrate all contact information.
All the topics are moderated by Swyx experts, inviting attendees to
discuss and exchange ideas.
Swyx’s Executive Vice President of Sales & Marketing, Ralf
Ebbinghaus says “This event will provide networking and educational
opportunities and a platform for us to update Swyx partners on
technological advancements surrounding SwyxWare unified
communications. We see this conference as an investment in our
partners, and we want to help them to tap into the full potential of
unified communications.”
Entry to the Conference for partners is free and Swyx Gold partners can bring two accompanying customers (e.g. key IT administrators or Managing Director) free of charge. Swyx Silver partners can bring one additional guest. Swyx would also like to extend a free invitation to the trade press.
Swyx Partners can register for the Swyx Technology Conference 2012 via partnernet@swyx.com.
For more information visit - www.swyx.com.
Staff leave planner WhosOff.com announced as National Business Awards finalist
WhosOff.com - the online staff leave planner used by more than 800
companies across the UK and around the world - has been shortlisted for
the Small Online Business of Year Award at this year’s National Business
Awards in partnership with Orange.
WhosOff.com generates revenue via a subscription model and counts SMEs and some of the biggest British and global brand names among its customers.
The winners of the awards will be revealed at the National Business Awards gala dinner on 13th November 2012 in London, where WhosOff.com will rub shoulders with companies from across the range of award categories, including National Grid, Marks and Spencer and London Early Years Foundation.
David Keene, Vice President Marketing, Salesforce, and a National Business Awards judge, said WhosOff.com was shortlisted because it submitted “a great user case study for a web app in a cloud computing model, and the developer has an innovative eye for making the app available on mobile devices.”
Philip Cross, co-founder of WhosOff.com, said, “We are really proud to be a finalist in the National Business Awards 2012 in partnership with Orange, and it’s a reflection of all the hard work by the WhosOff.com team that we have got there.”
The National Business Awards has revealed that more than 150 of Britain’s leading businesses and business leaders are finalists in its awards programme.
Collectively, all finalists represent an annual turnover in excess of £135 billion and employ more than 700,000 staff. The National Business Awards supports Help for Heroes, a charity that offers support and advice for wounded soldiers. More at nationalbusinessawards.co.uk
Founded in Canterbury, Kent, in 2006, WhosOff.com offers a free, two month trial period of its full service, to enable users to fully evaluate it. The app is currently used by more than 800 companies globally - 600 in the UK alone. Users include small businesses of four staff up to blue chip global companies with thousands of staff. WhosOff is a registered trademark in the UK and US.
WhosOff.com generates revenue via a subscription model and counts SMEs and some of the biggest British and global brand names among its customers.
The winners of the awards will be revealed at the National Business Awards gala dinner on 13th November 2012 in London, where WhosOff.com will rub shoulders with companies from across the range of award categories, including National Grid, Marks and Spencer and London Early Years Foundation.
David Keene, Vice President Marketing, Salesforce, and a National Business Awards judge, said WhosOff.com was shortlisted because it submitted “a great user case study for a web app in a cloud computing model, and the developer has an innovative eye for making the app available on mobile devices.”
Philip Cross, co-founder of WhosOff.com, said, “We are really proud to be a finalist in the National Business Awards 2012 in partnership with Orange, and it’s a reflection of all the hard work by the WhosOff.com team that we have got there.”
The National Business Awards has revealed that more than 150 of Britain’s leading businesses and business leaders are finalists in its awards programme.
Collectively, all finalists represent an annual turnover in excess of £135 billion and employ more than 700,000 staff. The National Business Awards supports Help for Heroes, a charity that offers support and advice for wounded soldiers. More at nationalbusinessawards.co.uk
Founded in Canterbury, Kent, in 2006, WhosOff.com offers a free, two month trial period of its full service, to enable users to fully evaluate it. The app is currently used by more than 800 companies globally - 600 in the UK alone. Users include small businesses of four staff up to blue chip global companies with thousands of staff. WhosOff is a registered trademark in the UK and US.
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