Research from Moonpig for Business, based on a survey of 2,000 UK workers, indicates 51% of employees would be less likely to look for another job if their employer recognised them in the way they prefer.
In a competitive labour market where retention is a growing challenge for many organisations, that statistic alone should make business leaders take notice.
The research highlights the idea of workplace “love languages," the different ways employees prefer to receive appreciation and recognition. Just as in personal relationships, people respond differently to praise, rewards and support.
The Four Workplace Love Languages
According to the study, UK workers tend to fall into four main categories when it comes to recognition:
Words of affirmation (40%) – Being told by a manager or colleague that they are doing a good job
Gifts (24%) – Bonuses, vouchers, thank-you cards or thoughtful presents
Acts of service (22%) – Colleagues offering help during busy periods or supporting projects
Quality time (14%) – One-to-one time with leadership, mentoring, or team socials
The most popular form of recognition is also the simplest: a straightforward “well done”. Yet despite this, many organisations are still getting recognition wrong.
Businesses Admit They Could Do Better
The research also surveyed business leaders and revealed a surprising gap between intentions and outcomes.
76% of leaders say they could do more to recognise employees
39% are not confident their recognition matches what staff actually value
This mismatch suggests that many recognition programmes may be designed around what organisations think employees want, rather than what genuinely motivates them.
Recognition Isn’t Just a Nice-to-Have
Getting appreciation right has measurable benefits for both employees and businesses.
Workers said that receiving recognition in their preferred style would:
Reduce the likelihood of job hunting (51%)
Improve mental health and wellbeing (50%)
Boost confidence (47%)
Increase loyalty to their employer (42%)
In other words, recognition is not simply about workplace culture. It has direct implications for employee retention, morale, productivity and organisational stability.
Differences by Gender and Career Stage
The research also revealed interesting differences in how people prefer to be valued at work.
Women are significantly more likely to value words of affirmation, with 45% saying they want to be told they are doing a good job, compared with 35% of men.
Men, meanwhile, show a slightly stronger preference for tangible rewards, with 25% favouring bonuses, vouchers or gifts compared with 20% of women.
Preferences also change with experience. Women over 40 are more likely to value acts of service, such as practical help from colleagues during demanding periods. This may reflect a shift from seeking validation early in a career to prioritising meaningful support as responsibilities grow.
A Simple Lesson for Employers
The key takeaway is surprisingly straightforward: recognition works best when it is personalised.
A generic approach to appreciation may tick a box, but it rarely delivers the intended impact. By taking the time to understand how individual employees prefer to be recognised, businesses can build stronger relationships, improve workplace culture and retain valuable talent.
And sometimes, the most effective recognition costs nothing at all.
A sincere “thank you” or “great work” might be one of the most powerful tools a manager has.
To learn more visit https://www.moonpig.com/uk/business




















