Tuesday, 2 September 2025

National Food Bank Day – How Food and Drink Businesses Can Make a Difference

The first Friday of September is National Food Bank Day, a time to highlight the crucial work food banks do in tackling hunger and supporting vulnerable people in our communities. 

For the food and drink industry, this day is not just about awareness—it’s an opportunity to step up and make a lasting impact.

Why Food Banks Matter

Food banks provide emergency food parcels and essentials to families and individuals struggling to get by. With the rising cost of living, more and more people are turning to them as a vital safety net. 

In the UK, the Trussell Trust and independent food banks have seen demand increase sharply, making donations and community support more important than ever.

How Food and Drink Businesses Can Help

Food and drink businesses are uniquely placed to support food banks, both through direct action and by encouraging their customers to get involved. Here are a few practical ways:

Donate surplus stock: Restaurants, cafés, bakeries, and shops can partner with local food banks to redirect unsold but safe-to-eat food. This not only helps reduce waste but also ensures food goes to people who need it most.

Organise collection points: Pubs, cafés, and restaurants can set up drop-off points for customers to donate long-life items like pasta, rice, tins, and tea.

Launch fundraising campaigns: From donating a percentage of sales on National Food Bank Day to creating special charity dishes, businesses can raise money to support local food banks.

Collaborate with suppliers: Wholesalers, breweries, and producers can also get involved by donating stock or contributing funds to joint initiatives.

Host community events: Food-focused businesses can use their space for awareness events, community meals, or fundraisers in aid of food banks.

A Shared Responsibility

For the hospitality sector, supporting food banks is about more than charity—it’s about strengthening communities and ensuring that nobody in society is left behind. At its core, food is about connection, dignity, and care. Businesses that engage with local food banks not only help fight hunger but also show their customers and communities that they truly care.

Final Thoughts

This National Food Bank Day, food and drink businesses have a unique chance to make a tangible difference. Whether it’s donating surplus stock, running a fundraiser, or raising awareness among customers, every effort counts.

After all, in a sector built on sharing food and drink, what better way to give back than by ensuring no one in the community goes hungry?


That's Food and Drink: Scottish Government’s Decision in Favour of Loch L...

That's Food and Drink: Scottish Government’s Decision in Favour of Loch L...: Welcoming the Scottish Government’s decision in favour of Loch Long Salmon’s planning appeal, John Urquhart, (PICTURED) the Chairman of the ...

SocialBox.Biz's Long-Standing IT Reuse Innovation Drives Increased Impact with London Companies

SocialBox.Biz, a leading London-based Community Interest Company (CIC), is reporting a strong initial response from businesses embracing its call to prioritize IT reuse over scrapping. 

The recently launched "Call SocialBox.Biz Before You Scrap It" campaign has resonated with companies which are committed to enhancing their social and environmental impact. 

"We're seeing a growing understanding among London businesses that reusing functional IT equipment delivers tangible benefits beyond traditional recycling," Peter Paduh, Founder of SocialBox.Biz, told That's Business. 

Building on over a decade of commitment to sustainable tech reuse, SocialBox.Biz reports a positive initial response from London's business community following its recent renewed call to action to prioritise donating usable IT equipment before recycling or scrapping it.

"We're seeing a growing understanding among businesses that reusing functional IT equipment with SocialBox.Biz delivers tangible benefits beyond traditional recycling methods," Peter Paduh went on to say.

By partnering with SocialBox.Biz, businesses aren't only diverting valuable resources from landfills but also reducing their Scope 3 CO₂ emissions ( reducing your supply chain carbon footprint ) – significantly cutting the environmental impact compared to recycling disposal. 

SocialBox.Biz securely wipes donated devices and upgrades them with open-source software, making them suitable for redistribution to individuals and communities in need.

The call for businesses to donate usable tech has been a core part of SocialBox.Biz's mission for over a decade. However, a recent campaign, "Call SocialBox.Biz Before You Scrap It", was launched to more actively promote this message.

The initiative is already creating positive change within the community. Through partnerships with local charities and organizations like Age UK London and C4WS, SocialBox.Biz is providing access to essential technology for:

Older adults facing digital exclusion unable to afford computer hardware or software.

Individuals experiencing homelessness moving into permanent accommodation and seeking to rebuild their lives.

Refugees integrating into British society.

The reuse of laptops and other IT equipment is proving to be a lifeline, empowering these individuals to access education, job opportunities, and stay connected with loved ones.

https://www.socialbox.biz/socialbox-biz-helping-partners-reduce-scope-3-emissions-and-increase-social-impact/

As noted in a recent case study, a laptop provided to Dean by SocialBox.Biz through another charitable partnership helped him secure employment in London.

https://www.socialbox.biz/homeless-man-finds-job-and-new-hope-with-socialbox-biz-laptop/

SocialBox.Biz is also expanding its programs, including the recently launched CompTIA+ certification initiative, which provides training and opportunities for disadvantaged individuals to enter the IT workforce.

https://www.socialbox.biz/corporate-impact/

The Call for Continued Partnership

While the initial response to the recent campaign has been positive, SocialBox.Biz emphasizes that there's still a significant amount of work to be done to truly maximize the benefits of sustainable tech reuse. The organisation continues to call on London businesses of all sizes to consider partnering with them and join the "reuse before corporate IT recycling" social and ethical innovation.

How Businesses Can Get Involved:

Businesses can engage with SocialBox.Biz by prioritising the reuse of IT equipment, donating devices through a seamless collection process that includes secure data wiping, and sponsoring initiatives like tech labs and training programmes. By participating, businesses contribute to environmental sustainability and social inclusion.

To learn more contact them here: https://www.socialbox.biz/contact-us/

Saturday, 30 August 2025

Gin’s Evolution: From Medicinal Roots to Market Disruptor

Gin is more than a fashionable drink it’s a story of resilience, innovation, and reinvention. From its 16th-century beginnings as a medical tonic to its position today at the forefront of both craft spirits and zero-alcohol innovation, gin continues to evolve in response to shifting consumer habits and market forces.

The Origins of a Global Industry

Gin originated as genever, a Dutch juniper-based spirit prescribed for digestive and kidney complaints. British soldiers encountered it during the Thirty Years’ War and brought it home, where it grew in popularity as both a remedy and a recreational drink. By the 18th century, gin was firmly established as part of British culture—though the Gin Craze highlighted the dangers of unregulated mass consumption.

Industrialisation and Standardisation

The invention of the column still in the 19th century ushered in a new era of clean, reliable spirits. London Dry Gin became the industry standard, paving the way for global brands like Beefeater, Tanqueray, and Gordon’s, which remain market leaders today.

The Craft Gin Boom

The last two decades have seen an explosion in small-batch producers. With lower barriers to entry than whisky or rum, gin became a prime candidate for artisanal start-ups. 

UK distilleries now number in the hundreds, many carving out niches with locally sourced botanicals, regional branding, and innovative marketing. Gin festivals and experiential tasting events have strengthened its consumer appeal, particularly among younger demographics.

Zero-Alcohol Gins: A Growing Market Sector

One of the most disruptive forces in the drinks sector is the rise of zero-alcohol gin alternatives. Brands such as Clean Co, Seedlip and Lyre’s have proven that consumers are willing to pay premium prices for alcohol-free spirits that deliver on flavour and experience. 

The “sober curious” trend, alongside health-conscious lifestyles, is expected to fuel exponential growth in this market. Analysts predict the no/low alcohol category could reach multi-billion-pound revenues globally within the next decade.

The Future of Gin Business

The gin sector is set to evolve along four major paths:

Sustainability: eco-friendly practices will become a consumer expectation.

Premiumisation: growth will continue in craft and luxury products.

Health and lifestyle alignment: more zero-alcohol and functional botanical products.

Global expansion: new markets in Asia and North America are likely to drive sales.

Conclusion

Gin has transformed from a humble medicinal drink into a global business powerhouse. Its adaptability, both culturally and commercially, positions it well for continued growth in an industry increasingly shaped by wellness, sustainability, and innovation.

Friday, 29 August 2025

Micom Receives Recognition

Coventry's Micom has been recognised as a finalist in three categories at the prestigious Lloyds British Business Excellence Awards 2025, highlighting the company’s commitment to innovation, growth and people.

The categories are:

Employer of the Year Award

Vistage Growth Business of the Year Award

Technology Business of the Year Award

This follows Micom’s 2022 success as a finalist in the Business Transformation Award, further cementing the company’s reputation as a hybrid and digital communications leader.

“Being shortlisted in three categories is an incredible honour. It recognises our team’s hard work in building a culture of innovation, growth, and customer focus. We’re proud to be leading the way in how businesses deliver secure, intelligent communications at scale.”, Andy Barber CEO of Micom told That's Business.

The Lloyds British Business Excellence Awards celebrate the UK’s most innovative and impactful businesses, recognising organisations that demonstrate outstanding achievement and resilience. Winners will be announced at the awards ceremony later this year.

For more information visit Micom.com

Thursday, 28 August 2025

Helping Young People Take Their First Steps into the World of Catering

The catering industry is an important part of the wider hospitality sector, generating billions for the UK economy each year. 

For young people with ambition and a passion for food or event planning, catering can be an exciting career choice. 

But how can employers, parents, and mentors encourage and support them to take those first steps?

Show Them the Business Potential

Catering isn’t just about cooking – it’s about building a viable business. Encourage young people to learn about logistics, customer service, costing, and marketing alongside food skills. This will help them see catering as a long-term career option, not just a job.

Promote Education and Apprenticeships

Colleges, training providers, and apprenticeships give structure to a young person’s career journey. Work experience placements, part-time roles, or even shadowing opportunities all help them understand the real-world demands of catering.

Emphasise Transferable Skills

Catering teaches organisation, teamwork, and problem-solving – skills that are highly valued across industries. Framing the sector as a springboard to wider opportunities can help young people (and their parents) see its long-term worth.

Support Their Networking

Encourage them to connect with local businesses, catering firms, or event organisers. Industry contacts are invaluable, and many caterers get their start through personal introductions or seasonal opportunities.

Bottom line: By encouraging education, networking, and an entrepreneurial mindset, we can inspire the next generation to build strong careers in catering – strengthening not only their futures but the hospitality industry as a whole.

When Goodwill Goes Sour: Protecting the Reputation of Food and Drink Brands

Who wrecked the brand?
Reputation is the currency of business, and nowhere is that truer than in the food and drink sector. 

A well-loved brand can take decades to build, yet only days to damage or even wreck.

In a hyper-connected age where consumers expect authenticity and accountability, reputational missteps are amplified—and the fallout can be costly.

Consider the case of Aunt Jemima. For generations, it was a familiar name in American kitchens. Yet its branding, rooted in racial stereotypes, became increasingly untenable in the modern era. 

By the time parent company Quaker Oats acted in 2021, the debate had already cast a long shadow over the brand’s image. The rebrand to Pearl Milling Company was arguably necessary, but the delay demonstrated the risks of clinging too tightly to outdated imagery. 

Perhaps ironically members of the family of the woman behind the Aunt Jemima name and image were highly critical of what they perceived as the corporate decision to wipe their revered family member from history.

Budweiser offers another lesson. A brand once crowned the “King of Beers” found itself at the centre of a culture war after a single marketing collaboration sparked a consumer backlash. 

Sales fell, boycotts spread, and the brand’s dominance was questioned. The misstep revealed how even routine marketing decisions must now be weighed against the potential for political polarisation.

Then there is Cracker Barrel, a US chain with a reputation built on hearty, traditional dining. Its attempt to modernise by introducing plant-based options seemed logical, but the reaction from parts of its loyal base was far from supportive. The brand found itself caught between evolving food trends and customer expectations of tradition.

These cautionary tales highlight a key truth: brand heritage is not a shield against reputational risk. Businesses in the food and drink sector must navigate a fine line between innovation and authenticity, between appealing to new customers and retaining loyal ones.

For leaders and marketers, the lessons are clear:

Monitor cultural shifts and respond before criticism escalates.

Ensure any brand evolution is communicated in a way that aligns with core values.

Balance the desire for growth with the need to protect heritage.

Ensure that those responsible for running company social media accounts truly reflect the core values and identity of the organisation.

Reputation may be intangible, but its impact on sales, loyalty, and long-term survival is anything but. The brands that thrive will be those that treat reputation not as an afterthought but as a strategic asset.

Wednesday, 20 August 2025

Why the Right Background Music Matters for Your Business

When customers step into your business, the first things they notice aren’t always visual. 

The atmosphere, the sounds, scents and general feel, shapes their first impression just as much as décor or customer service. One key part of this is the background music you choose.

Music sets the tone for your space, but if it doesn’t match the mood or concept of your business, it can end up creating confusion, distraction or even discomfort for customers.

Why Music Choice Matters

It shapes customer experience: People often associate music with emotion. Gentle, ambient tunes can create a calm and welcoming environment, while upbeat tracks can energise a space.

It influences behaviour: Studies have shown that background music can impact how long customers stay, how much they spend, and how positively they view the business.

It reflects your brand identity: Just like your logo, colour scheme, and customer service, the music you play is part of your brand.

When the Music Doesn’t Fit

I once visited a traditional Indian restaurant that was serving some incredible food, rich curries, freshly baked naan, fragrant spices filling the air. The décor was beautiful, clearly designed to reflect Indian heritage.

But in the background, instead of traditional Indian music or even subtle instrumental tracks, the speakers were playing The Beatles. Don’t get me wrong, I love The Beatles. But in that setting, it felt out of place. The music clashed with the carefully designed atmosphere and slightly took away from the immersive experience the restaurant was clearly aiming for.

This wasn’t a deal-breaker, of course, the food was still excellent, but it was a reminder of how music can either enhance or disrupt the overall ambience.

Tips for Choosing Suitable Music

Match the theme of your business: A spa might benefit from calming instrumental music, while a trendy café could thrive with lo-fi beats or soft jazz.

Think about your customers: What age group or demographic are you serving? What kind of music would they find comfortable and enjoyable?

Keep it consistent: Avoid jarring shifts in style or volume. A smooth, carefully curated playlist helps maintain atmosphere.

Consider the volume: Too loud, and it’s intrusive; too soft, and it disappears into background noise without impact.

Legal and licensing matters: Ensure you’re using music legally, with the correct public performance licences.

Background music shouldn’t be an afterthought, it’s an essential part of the customer experience. The right soundtrack can elevate your business, make your brand more memorable, and encourage people to stay longer.

So, whether you’re running a restaurant, shop, café or salon, take the time to ensure your music is not only suitable, but also a seamless part of your brand story.

Tuesday, 5 August 2025

Monday, 4 August 2025

That's Food and Drink: Celebrate International Coworking Day with Feasts,...

That's Food and Drink: Celebrate International Coworking Day with Feasts,...: International Coworking Day (celebrated every year on 9th August) is more than just a nod to shared office spaces, it's a celebration of...

Royal Mail Cuts Second-Class Post – Micom Urges Regulated Industries to Act Now

Royal Mail’s upcoming reform of its Universal Service Obligation (USO), effective 28 July 2025, will see Second Class letter deliveries reduced to just three days a week, with Saturday deliveries scrapped. 

For regulated industries, this change threatens timely, compliant customer communications. Micom, the UK’s leading multi-channel communication platform, is urging organisations to adapt now with intelligent digital and hybrid mail solutions.

“This is a Wake-Up Call,” Says Micom CEO

“Waiting four or five days for a letter to arrive is no longer acceptable for critical messages like bank statements, legal notices or healthcare letters,” Andy Barber, CEO of Micom told That's Business.

 “Customers and regulators demand faster, trackable communications. Micom’s platform ensures every message reaches its destination on time, blending secure digital delivery with automated postal fallback when needed.”

The Impact of Postal Reform

The Ofcom-approved reform comes as letter volumes have fallen by 60% over the past decade. With 63% of UK mail generated by regulated sectors (Ofcom, 2024), the risk of delayed or non-compliant communications is growing.

Micom warns that businesses relying solely on traditional post could face operational challenges, compliance issues, and rising costs.

Digital and Hybrid Solutions Built for Compliance

Micom’s Customer Communications Management (CCM) platform enables organisations to maintain compliance and resilience by combining digital and physical channels. Key features include:

Secure digital delivery: Encrypted, trackable portals and email.

Automated mail fallback: Print and dispatch triggered when digital delivery fails.

Compliance-ready workflows: Proof of access, audit trails, and SLA monitoring.

Why Small Businesses Shouldn’t Overlook Amazon as a Growth Platform

In today’s fiercely competitive marketplace, small businesses, from independent bookshops and boutique beauty brands to local pet shops, artists, cake makers, designers, face a constant challenge: how to grow their customer base without overstretching their resources. 

While many entrepreneurs dream of keeping things local and personal, there’s a powerful tool that can help elevate visibility and sales on a national or even global scale: Amazon.

It may seem counterintuitive to team up with such a giant when your brand is built on independence and uniqueness. However, using Amazon doesn’t mean selling out. Instead, it can mean scaling up smartly. But  on your terms.


1. Amazon Offers Visibility You Simply Can’t Get Elsewhere

Even the most beautifully designed e-commerce site can struggle with visibility. Amazon, on the other hand, is where millions of people start their shopping journey. By listing your products on the platform, you're placing yourself in front of a vast audience that’s already primed to buy.

This is especially powerful for niche businesses. A small eco-conscious skincare brand or an independent publisher of children’s books might find it hard to drive traffic to their own site. But Amazon’s search features and suggested products algorithm can surface your items to curious, relevant shoppers.

2. It Levels the Playing Field for Independent Sellers

Amazon isn’t just a platform for big-name brands. In fact, over 60% of items sold on Amazon come from third-party sellers — many of them small businesses. With access to tools like Fulfilled by Amazon (FBA), sellers can store their products in Amazon’s warehouses and let the platform handle packing, delivery, and even customer service.

For a small artisan jeweller or pet accessory designer, that means less time dealing with logistics and more time focused on making and marketing their products.

3. Amazon Builds Trust — Especially for New Customers

Consumers tend to trust Amazon. Its policies on returns, fast shipping, and secure payment are widely recognised. For small businesses, piggybacking on that trust can be a game-changer — especially when trying to win over first-time buyers.

Think of a newly launched vegan candle business: even if potential customers have never heard of your brand, seeing it on Amazon with positive reviews can build the credibility needed to make a sale.

4. You Can Still Retain Brand Identity

Using Amazon doesn't mean abandoning your brand’s voice or ethos. Your listings can feature your brand name, high-quality images, and detailed product descriptions that highlight your values. Amazon even offers Brand Registry for registered trademarks, giving sellers greater control over how their products are presented, and helping to protect against counterfeits.

Many creatives, like illustrators selling art prints or authors selling self-published books, have found success using Amazon as just one part of a broader strategy. They drive traffic to their own website for custom orders or exclusive items, while using Amazon to sell high-volume or evergreen products.

5. It Can Be a Low-Risk Testbed for Product Ideas

Not sure whether your handmade dog toys will resonate beyond your local area? Or whether your vintage-inspired stationery line could find a national market? Listing products on Amazon is a relatively low-cost way to test demand, pricing, and keywords before investing heavily in large production runs or marketing campaigns.

You’ll get data, feedback, and sales trends — invaluable insights for any small business trying to scale sustainably.

6. It's a Way to Diversify — and Build Resilience

The last few years have taught us how important it is for small businesses to have multiple income streams. Relying solely on footfall, events, or even a single social media platform can be risky. Amazon is just one more outlet — and a powerful one — that can keep revenue flowing even when other channels slow down.

For small business owners, whether you're a local bookshop with a curated collection, a maker of bespoke soaps, or a freelance artist with a growing portfolio, Amazon is not the enemy. It’s a tool. Used strategically, it can help expand your reach, build your brand, and strengthen your business.

The key is to approach it on your terms. View Amazon not as a replacement for your website or personal touch, but as a stepping stone to new customers who wouldn’t otherwise find you. In a digital-first world, visibility is currency. And Amazon is a platform that can help you earn it.

Friday, 1 August 2025

Wednesday, 23 July 2025

Tuesday, 22 July 2025

HMRC confirms joint and several liability: APSCo responds

Responding to the details in the draft Finance Bill 2025-26, Tania Bowers, Global Public Policy Director for the Association of Professional Staffing Companies (APSCo), told That's Business: “The details published in yesterday’s Finance Bill were generally as expected. 

HMRC has clearly set its sights on preventing tax non-compliance, and fraud via umbrella companies are at the centre of its focus. HMRC has published draft legislation that will be introduced in April 2026 which puts the onus on recruitment firms through joint and several liability for PAYE taxes.

“For recruitment firms, now's the ideal time to prepare for the changes before they come into effect. During the consultation period, a few APSCo members expressed significant concerns around the legal implications, but there was a recognition the legislation would create extra administrative burdens for recruiters that engage umbrella companies.

“In particular, there are concerns as to the level of transparency that will be needed to protect recruitment firms. 

"The guidance soon to be published by HMRC must outline not only its own approach, but also clear information to help staffing companies implement best practice strategies. The details published so far don’t provide recruiters with the additional tools to manage the new requirements; they simply put the responsibility on staffing firms to know the details of their umbrella supply chain, or face financial penalties.

“There are some measures that will help recruiters and umbrella companies, including the specification around the transition phases for directors and the prevention of ‘Phoenixism.’ 

"However, more is required. As APSCo has previously highlighted, licensing of the umbrella market and statutory codes of practice are needed to prevent fraud and equip those that are being tasked with tackling the issue with the appropriate resources to do so.

“The digitalisation of services that has been touted as a means of helping small businesses interact with HMRC is welcome news, though the implementation of this will be no easy task. This needs to be made readily available as soon as possible in order to help staffing firms prepare ahead of the changes to legislation.

“APSCo will continue to leverage its close relationship with HMRC to guide and inform members on the changes during the preparation period ahead of the April implementation.”

Wednesday, 16 July 2025

Tuesday, 15 July 2025

10% Decline in Tech Job Interest Among Future Business School Students

Interest in tech careers among prospective business school students has dropped from 39% in 2023 to 35% in 2024, according to a new report by the Graduate Management Admission Council (GMAC) – a 10% year-on-year decline.

These findings come from the latest Prospective Students Survey by GMAC – a report that identifies and measures the needs and preferences of aspiring students in management and business education.

Now in its 15th year, the report analyses data from 4,912 respondents across 147 countries, offering insights into evolving candidate decision-making to guide business school strategies.

Technology remains the third most attractive sector for future business school students. Consulting continues to lead as the most popular sector, with exactly half of all respondents considering it for a future career.

The remainder of the top five sectors include financial services (41%) in second place, investment banking and management (34%) in fourth, and consumer products (20%) in fifth.

Notably, there were significant gender and generational disparities in interest in tech careers. Among Millennial men, 45% were interested in a tech career, compared to 38% of Gen Z men. Meanwhile, only 34% of Millennial women and 29% of Gen Z women expressed interest in the technology sector.

“The recent dip in interest toward tech careers among prospective business students may reflect growing uncertainty in the sector,” says Nalisha Patel, Regional Director for the Americas and Europe at GMAC.

“With high-profile layoffs and the rapid evolution of AI disrupting traditional roles, many students are understandably cautious. While technology remains a dynamic and innovative field, the perceived instability is prompting future graduates to weigh their options more carefully as they seek long-term career security."

The research also identified key skill sets employers are seeking in business school graduates, with a growing emphasis on human-centric skills such as emotional intelligence and problem-solving, according to corporate recruiters.

The Graduate Management Admission Council is an international non-profit organisation representing over 200 business schools worldwide. It provides research and market insights to academic institutions and prospective graduate management students.

You can download the report GMAC 2025 Prospective Students Survey Summary Report here 

https://tinyurl.com/mxrptbcp

https://www.gmac.com/

That's Food and Drink: UK Food Industry Leaders Reaffirm Critical Support...

That's Food and Drink: UK Food Industry Leaders Reaffirm Critical Support...: Over 50 top UK businesses, representing over 60% of the UK’s demand for soy, have reaffirmed their support for the Amazon Soy Moratorium (AS...

New guide urges leaders to ‘slump-proof’ their teams before holiday season hits

Everyone deserves a guilt-free holiday
With the summer holiday season looming, business leaders are being urged by leading people development company Insights to act now or risk their operations grind to a halt due to the well-known, but often unaddressed “summer slump.”

A new guide from global people development company Insights has been produced in response to previous research that workplace productivity can decline by up to 20% during the summer months, while project timelines can lengthen by 13%.

“Too many leaders plan for absence, not impact,” David Bowes, Head of People at Insights told That's Business. 

“You’re not just losing a person for two weeks, you may be losing your team’s planner, your motivator, your quiet fixer. These personality gaps can derail performance if they’re not anticipated.”

To help leaders keep performance on track whilst ensuring employees can take a guilt-free, interruption-free break, Insights has released A Leader’s Guide to Combating the Summer Slowdown, a practical playbook for maintaining team momentum as headcounts fluctuate.

Key recommendations include:

• Don’t just fill seats - fill roles with the right personalities. Identify essential responsibilities and match cover to team strengths.

• Prevent burnout by planning workload balance. Avoid overburdening the few who remain.

• Clarify what’s critical. Set clear boundaries on what needs doing now, next, and later.

• Communicate the gaps. Let the team know what skills or behaviours will be missing during absences, who’s stepping up, and how others can support.

• Empower decision-making. Make sure authority and timelines are clear and pair less confident team members with peers for backup and reassurance.

“Slump-proofing the summer starts well before anyone checks in at the airport,” adds David.

“Smart leaders know the real risk isn’t people taking time off, because all employees are entitled to a guilt-free break with family and friends, but the lack of planning for how their absence shifts team dynamics and leaving team members underequipped.”

The downloadable guide also includes templates for communication planning, tips for building flexible cross-functional teams, and insight into aligning work to people’s natural strengths.

Download “A Leader’s Guide to Combating the Summer Slowdown” at the link below:-

https://www.insights.com/resources/how-to-combat-the-summer-slowdown/

Monday, 14 July 2025

Businesses under pressure: Research highlights leadership skills deficit in C-Suite

59% of leaders raise concerns around future C-Suite skills availability

Senior transformation roles expected to grow in demand amid market fluctuations

AI skills needed, with 87% of leaders predicting experience in artificial intelligence to be critical

A transformation of C-Suite capabilities is urgently needed, with companies fundamentally unprepared for what lies ahead over the next decade, amid growing uncertainty and market fluctuations. That’s according to new research from international recruitment firm Robert Half.

In its study, “Towards the C-Suite 2035”, the talent solutions expert found concerns around leadership skills, with 59% of UK C-Suite respondents reporting an increase in worries about finding suitable leaders for the next ten years, with transformation abilities in seemingly high demand and short supply.

The data shows experience in digital and workforce transformation will be absolutely vital in the coming years, with 79% of C-suite respondents highlighting digital expertise and 62% emphasising workforce transformation as key components of leadership teams.

Looking ahead to the next decade, the C-suite is painting a clear picture of the leadership qualities that will define success. 

Resilience tops the list, with 75% of executives expecting it to be in high demand, followed closely by innovative thinking (67%) and agility (61%). More than half (56%) also see change management as a critical skill in navigating the road ahead. In response to these shifting priorities, new roles are emerging on the leadership horizon, by 2035, 78% of respondents anticipate the rise in importance of Chief Technology Transformation Officers, while 57% expect Chief Talent Transformation Officers to play a key role in shaping the future of work.

AI demand expected to grow

As organisations race toward a more automated future, AI expertise is quickly becoming a cornerstone of leadership. According to the report, 87% of C-suite leaders believe that knowledge of artificial intelligence will be essential by 2035. 

But it's not just deep technical understanding that's in demand, the rise of low-code and no-code platforms means broader teams will need to develop practical, hands-on AI skills. 

Reflecting this shift, 83% of executives expect the role of the Chief AI Officer to grow significantly in importance over the next decade, as businesses seek leaders who can bridge the gap between advanced technology and accessible innovation.

Matt Weston, Senior Managing Director UK & Ireland at Robert Half, told That's Business: “Today executive leaders face a complex, rapidly evolving set of challenges, shaped by technological disruption, global instability, workforce dynamics and increasing stakeholder expectations.

“Transformation isn’t a buzzword anymore, it’s actually a job title. CTROs (Chief Transformation Officers) and transformation leads (VP/Director Technology and/or Talent Transformation) are now essential operators in the C-Suite or the extended top leadership team, not consultants waiting in the wings.

“Resilient and adaptable leadership will help navigate complex social and political issues while maintaining credibility and trust. In 2035, businesses which have embraced this journey will be better placed to compete and to survive.

“A leadership team which understands how to innovate, alongside a workforce which can deliver new ideas, will be strengthened by the strategic development of future talent. Seeds planted now will stand tall in 2035.”

https://www.roberthalf.com

That's Food and Drink: Recall Alert: Ritz Peanut Butter Sandwiches Mislab...

That's Food and Drink: Recall Alert: Ritz Peanut Butter Sandwiches Mislab...: On 8 July 2025, Mondelēz Global LLC, the maker of Ritz, issued a voluntary nationwide recall of four carton sizes of Ritz Peanut Butter Crac...

How Retailers Can Protect Their Stock from Young Opportunistic Thieves During the School Holidays

With the school holidays in full swing, many retailers see a noticeable uptick in footfall, especially from teenagers and schoolchildren with time on their hands. 

While most young visitors are simply browsing or enjoying a bit of freedom, the holidays can unfortunately also bring a rise in opportunistic thefts from under-18s.

Retail theft is frustrating at any time, but it’s particularly sensitive when minors are involved. So how can shopkeepers and retail staff protect stock, maintain a welcoming environment, and still act responsibly when tackling the issue?

Here are some practical and ethical strategies to help safeguard your business during the holiday period:

1. Make Your Presence Known

A visible staff presence is one of the strongest deterrents to theft. Ensure team members are actively engaging with all customers, especially in quieter corners of the shop or near high-value goods. A friendly “Can I help you?” does more than offer service, it reminds would-be shoplifters they’re being noticed.

2. Review and Refresh CCTV Coverage

Make sure your CCTV system is:

Fully operational

Covers all key areas (including blind spots and exits)

Clearly signed and visible to visitors

Regular checks and signage reminding customers of surveillance can go a long way in discouraging theft. If your system is outdated, now’s the time to consider upgrading before problems arise.

3. Reposition High-Risk Stock

Items that are small, popular, or easy to conceal, such as cosmetics, accessories, tech items, or confectionery should be:

Kept closer to the tills

Placed behind counters

Displayed in locked or secured cabinets

This also applies to seasonal merchandise or trending products among teens.

4. Train Staff in Friendly Vigilance

Your team doesn’t need to turn into security guards, but they should know the signs of suspicious behaviour, such as:

Groups loitering without engaging with products

People entering with large bags or bulky clothing in warm weather

Repeated glancing around or avoiding eye contact

Encourage calm, non-accusatory interactions. A welcoming approach often disarms bad intentions and avoids escalation.

5. Work With Local Schools and Community Police

In some areas, community policing teams offer additional patrols during the holidays and may be happy to work with retailers. Establish a dialogue and share concerns early.

Likewise, developing a relationship with local schools can be helpful. If there’s a recurring problem involving specific pupils, schools often prefer to be informed discreetly to resolve the issue themselves.

6. Offer Alternatives – Don’t Just Assume the Worst

Sometimes, theft by minors stems from boredom, peer pressure, or financial hardship rather than malice. Consider:

Offering free or low-cost samples

Engaging younger visitors with friendly conversation

Providing a small, affordable ‘pocket money’ range to reduce temptation

It won’t prevent every incident, but a proactive, understanding approach can make a difference.

7. Stay Calm and Follow Procedure

If a theft occurs:

Do not physically confront the suspect unless absolutely necessary

Record CCTV footage

Report serious or repeated incidents to the police

Ensure your team knows what to do, including how to involve parents or guardians appropriately if a minor is involved.

Some Chambers of Commerce or local councils run a radio link system with shopkeepers all linked by radio to a central command point or the local police. If there's no such system in your town or district perhaps you should suggest that one is launched?

8. Don’t Let a Few Spoil It for Everyone

It’s easy to become defensive or suspicious when thefts increase, but remember, most young customers are respectful and often enthusiastic shoppers. Keeping your store friendly and inclusive is key to long-term trust and loyalty.

The school holidays are a brilliant time for shops to attract younger customers and families, but they also call for smart stock management and a bit more vigilance. 

With the right balance of security, staff training, and community cooperation, retailers can protect their stock while still creating a welcoming environment for all.

After all, today’s teens could become tomorrow’s most loyal customers — if they’re treated with fairness and respect.

Wednesday, 9 July 2025

Government must work to avoid widening north-south divide in decentralised employment support, Localis warns

The government must ensure plans to decentralise employment support to help get Britain back to work don’t open up a north-south divide in regional economic performance, a new report from Localis advises.

The warning is contained in a new research report from the think-tank entitled ‘Guarantee of potential: place-based employment support within a new local policy ecosystem’ which analyses how councils and combined authorities should rise to the challenge of delivering the biggest reforms to employment support for a generation and help achieve a national long-term target of an 80% national employment rate.

The report authors claim although northern areas which have higher unemployment and levels of economic inactivity have used the power of their devolution deals to address sub-regional economic disparities, when southern counties with stronger economies and increased capacity implement their own devolved powers, there's a risk these regional gaps may widen.

Similarly, if revised funding formulas or political attention favour the country’s big cities, coastal, rural and post-industrial parts of the country risk having their unique employment support needs overlooked, the study points out.

Localis investigated in ‘Guarantee of Potential’, how decentralization of employment might be advantageously used for the benefit of a distinctly localist approach to tackling worklessness and in line with the government’s agenda for devolution, public service integration and commissioning reform.

Report author and senior Localis researcher, Callin McLinden, told That's Businesss: “With record levels of economic inactivity and expedited devolution frameworks, local government is being asked to tackle worklessness with more responsibility, but lacks either sufficient capacity or resources to do so with confidence.

“This report sets out a practical roadmap for transforming fragmented employment services into coherent, integrated, and place-based support systems; linking health, skills, and jobs in a locally tailored but nationally coordinated framework achieved through strategic design and procurement.

"But without proper investment in local capacity, long-term funding certainty, and shared governance between Whitehall and localities, the potential to reduce worklessness risks becoming perpetually stunted.”

Ayden Sims, CEO, AKG, added: “This report arrives at a pivotal moment, as the UK grapples with persistent economic inactivity and the need for more inclusive growth and offers a compelling case for enhanced local ownership, not as a theoretical ideal, but as a practical and necessary shift in how we design, fund, and deliver employment services.

“The findings underscore the value in empowering local authorities and strategic partnerships to lead the charge in tackling worklessness, particularly in communities that have been historically less well supported via previous approaches. It also flags the importance of having this future support strike the right balance between local empowerment and trust, alongside a consistent national offer, underpinned by strong accountability frameworks.

“What stands out most is the report’s emphasis on integration, between employment, health, and skills and the recognition that good work is not just an economic outcome, but a determinant of wellbeing. The insights drawn from trailblazer regions and emerging local models show that when local leaders are given the tools and trust to innovate, alongside the practical support to ensure their visions can be realised and delivered, they can build services that are more responsive, more inclusive, and ultimately more effective.”

https://www.localis.org.uk

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Looking for a VPN for your Business? Best VPN Services UK 2025: Top-Rated VPNs for Privacy, Streaming, and Speed

Looking for the best VPN service in 2025? Whether you're in the UK or travelling abroad, a virtual private network (VPN) can enhance your online privacy, unblock streaming content, and protect you on public Wi-Fi. 

Tests were run on dozens of providers to bring you the top VPNs available this year.

Below is a breakdown of the five best VPN services for UK users in 2025, based on performance, security, value for money, and ease of use.

1. NordVPN – Best Overall VPN for 2025

Price: From £2.69/month

Trial/Guarantee: 30-day money-back guarantee

Free Offer: Up to 4 months free + £50 Amazon voucher (UK users)

Excellent speeds with NordLynx protocol

Unblocks all major streaming platforms

Advanced security including post-quantum encryption

Panama-based and independently audited no-logs policy

Compatible with Windows, macOS, Android, iOS, Linux

Drawbacks: Limited torrent-specific servers and higher renewal prices if auto-renew isn't disabled.

Best deal: Save 76% on a 2-year plan and get 4 months free + £50 Amazon gift card.


2. Surfshark – Best Budget VPN for UK Users

Price: From £1.49/month

Trial/Guarantee: 7-day free trial + 30-day money-back guarantee

Unlimited devices

Fast speeds and strong streaming performance

Advanced features like Camouflage Mode and NoBorders

Available on all major platforms including routers and smart TVs

Drawbacks: Slightly cluttered interface and no post-quantum encryption.

Starter plan now just £1.49/month with 3 months free included.


3. ExpressVPN – Easiest to Use

Price: From £3.98/month

Trial/Guarantee: 30-day money-back guarantee

One-click connect, intuitive interface

Wide streaming access across 105+ countries

Top-tier security features including quantum-resistant encryption

Excellent customer support with 24/7 live chat

Drawbacks: Pricier than rivals and fewer bonus features at lower tiers.

Get 4 months free with the current 2-year plan.


4. Proton VPN – Best for Privacy and Global Access

Price: From $3.59/month

Free Version: Available with 10GB/month data cap

Trial/Guarantee: 30-day refund policy

Exceptional privacy protections

Secure Core double-hop routing

Port forwarding and P2P support

Access to Proton Mail, Drive, and Pass with Unlimited plan

Drawbacks: Customer support not 24/7 and slower OpenVPN speeds.


5. PrivadoVPN Free – Best Free VPN Option

Price: Free or from £1.11/month (paid plans)

Free Plan Includes: 10GB/month data, 13 server locations

No-cost option with essential VPN features

Based in Switzerland, with a no-logs policy

Streaming and torrenting supported on free tier

Drawbacks: Limited data, no ad-blocker, and no third-party audit.


How to Choose the Best VPN in 2025

When selecting a VPN, UK users should consider:

Privacy and encryption protocols

Streaming capability (Netflix, BBC iPlayer, etc.)

Speed and server performance

App usability across devices

Customer support and refund policy

Verdict: What’s the Best VPN Service in the UK for 2025?

Best Overall: NordVPN

Best Value: Surfshark

Best for Privacy: Proton VPN

Easiest to Use: ExpressVPN

Best Free VPN: PrivadoVPN Free

For anyone in the UK looking for reliable privacy, streaming access, and safe browsing, these are the top VPNs to consider in 2025.

https://go.nordvpn.net/aff_c?offer_id=15&aff_id=126827&url_id=902

https://go.expressvpn.com/c/6364313/1462856/16063

https://go.getproton.me/SH1iL

Over Half of UK Office Workers Suffer with Back Pain Due to Poor Workstation Setup, Survey Reveals

Fellowes UK, a leading specialist in manufacturing ergonomic office equipment, established in 1917, has released concerning findings from their online survey of over 1,000 UK office workers, revealing failings in workspace ergonomics and employee wellbeing.

According to the survey, only one in three UK office workers believe their employers are getting the basics right when it comes to desk work and employee health. 

Even more worryingly 27% of survey respondents also reported their workplaces have never undertaken a workstation risk assessment.

Darryl Brunt, who is the Sales & Marketing Director at Fellowes UK & Ireland, expressed serious concerns about these survey results, telling That's Business: "These statistics are really deeply troubling. UK businesses have a legal duty of care towards their employees' wellbeing and must provide workstation risk assessments to ensure their workforces are comfortable and properly supported at their desks."

The survey reveals a disturbing trend in workplace related pain, with 51% of office workers experiencing back pain when sitting at their workstation. To help reduce back pain while sitting at their workstation in the office, 42% of respondents believe additional back support would be beneficial.

The research also uncovered that office workers personal lives are being impacted by their workstation related pain, with over a fifth of respondents experiencing physical pain whilst making everyday movements, requiring regular pain relief medication to cope. 

Findings indicate office workers aged 35 - 44 years old are more likely to take time off than any other age group, due to pain caused by their workstations.

When hybrid office workers work from home, many don’t work at a desk, the survey highlighted. In fact, 21% work from any available surface and 19% work from the sofa. Back pain was reported to be a bigger issue for those working from home, with 59% of respondents sharing that this is their biggest source of discomfort or physical pain, due to their work set-up.

"These are shocking figures that need to be brought to the attention of UK business owners and HR departments," said Darryl Brunt. 

"This issue must be addressed now to help reduce workstation related discomfort and pain. In turn, this will help businesses reduce employee absence rates whilst boosting morale and productivity across their workforces."

Only 22% of survey respondents believe their employers are investing in the right ergonomic equipment to support employee health. When given the right ergonomic equipment, 89% of office workers shared that they noticed a positive impact on their health, motivation and productivity levels.

Darryl Brunt emphasised the importance of providing adequate workstation equipment: "By carrying out thorough workstation risk assessments, UK businesses can gain insights into the exact equipment each employee requires to feel supported at their desk, allowing them to be as comfortable and productive as possible while they work."

Fellowes UK continues to champion workplace wellbeing through its range of ergonomic solutions designed to support healthier working environments.

For more workstation research findings, download the whitepaper here:-https://www.fellowes.com/uk/en/marketing/pg/worklife-coach-ergonomics

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Monday, 7 July 2025

Thursday, 3 July 2025

Friday, 27 June 2025

Get Your Business Ready for Prime Day

Prime Day is one of the biggest retail events of the year, and it’s not just for Amazon itself. 

It's an absolutely golden opportunity for online sellers to boost sales, gain new customers, and increase visibility. 

Whether you're selling on Amazon, Etsy, Shopify, or through your own platform, getting your online shop Prime Day-ready is essential.

Here’s a step-by-step guide to help you prepare your online retail presence and maximise your results.

1. Optimise Your Listings

Make sure all your product listings are in top form:

Use high-quality images (with lifestyle photos where appropriate).

Refine your product titles and descriptions using relevant keywords.

Add detailed specifications and clear pricing.

Make sure listings are accurate and free from errors.

Include positive reviews and ensure any customer questions have been answered.

Tip for Amazon Sellers: Update your backend keywords to target Prime Day-related search terms.

2. Create Irresistible Prime Day Deals

Prepare limited-time offers, bundle deals, or flash sales to attract bargain hunters.

Amazon: Submit your Lightning Deals or coupons well in advance.

Shopify & Etsy: Use app plugins or your admin dashboard to schedule discounts and banner announcements.

Consider site-wide discounts for independent retailers.

Bonus tip: Offer free shipping or express shipping options if possible.

3. Prepare Your Inventory

You don’t want to run out of stock mid-sale.

Review your sales history and forecast demand for popular products.

Ensure your suppliers and logistics are ready for a surge in orders.

For Amazon FBA sellers, send inventory to fulfilment centres early.

If you're selling on Etsy or via your own site, double-check your postage materials and dispatch times.

4. Enhance Your Storefront

Treat Prime Day as a mini relaunch for your brand:

Update your branding and visuals to reflect the promotional spirit.

Add a countdown timer, special banners, or “Prime Day Picks” section.

Create dedicated landing pages for special offers or bestsellers.

This is especially useful on Shopify or custom sites to guide traffic and conversions.

5. Run Targeted Marketing Campaigns

Don’t rely solely on marketplace traffic.

Promote your deals via email newsletters, social media, and PPC ads.

Use phrases like “Limited-Time Prime Day Offers” or “Exclusive Prime Day Savings”.

Partner with influencers or bloggers for wider reach.

For Amazon sellers, Amazon Sponsored Products or Display Ads can give your listings a significant push.

6. Streamline Customer Experience

Make buying easy and enjoyable:

Test your checkout process and mobile responsiveness.

Respond quickly to questions and messages.

Display trust signals like reviews, shipping info, and refund policies clearly.

Consider using chatbots or live chat on your Shopify or custom store.

7. Analyse and Follow Up

After Prime Day ends:

Review your sales data, traffic sources, and ad performance.

Retarget visitors who browsed but didn’t buy.

Send thank you emails and offer follow-up deals to new customers.

Use the data to refine your strategy for Black Friday, Cyber Monday, and the Christmas season.

Last points to ponder

Prime Day isn’t just about competing on price. It’s your chance to attract long-term customers, showcase your brand, and make your mark in a crowded marketplace. With careful planning and smart execution, your online retail presence can flourish well beyond the 48-hour sales window.

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Using Social Media to Grow Your Customer Base

A strong social media presence can transform your online shop from a side hustle into a thriving business. But it’s not just about followers: It’s about connection.

Choose the Right Platforms

Instagram: Great for product photos, Reels, and Stories.

Pinterest: Ideal for evergreen traffic to your shop or blog.

TikTok: Brilliant for viral content, behind-the-scenes, and trends.

Facebook: Still useful for community groups and targeted ads.

YouTube: Able to show long videos plus shorts, able to run livestreams

X: Good for reaching a big audience

What to Post

Product Shots: Showcase your items in use.

Behind-the-Scenes: People love to see how things are made.

Tips & Tutorials: Offer value beyond the sale.

Customer Testimonials: Social proof builds credibility.

Be Consistent, Not Constant

Aim to post regularly—but don’t burn out. Tools like Buffer or Later help you schedule posts in advance.

Engage With Your Audience

Reply to comments, answer DMs, and show personality in your captions. Algorithms reward interaction.

Bonus Tip: Use Hashtags and Geo-tags

Make it easier for new customers to discover you by tagging relevant keywords and locations.

UK Tax Tips for Sole Traders Running an Online Shop

Selling online as a sole trader? Here’s what you need to know to stay on the right side of HMRC: And keep more of what you earn.

Registering as a Sole Trader

You must register with HMRC if you earn more than £1,000 in a tax year.

Register via the HMRC website and you’ll be given a Unique Taxpayer Reference (UTR).

Keep Accurate Records

Track all sales, expenses, receipts and mileage.

Use software like QuickBooks, Xero or FreeAgent to stay organised.

Know Your Allowable Expenses

You can deduct:

Platform fees (Etsy/Amazon fees)

Postage and packaging

Marketing costs

Office supplies

A portion of home office costs (electricity, broadband, etc.)

Be Aware of VAT Thresholds

If your turnover exceeds £90,000 (as of 2025), you must register for VAT.

Submit Your Self Assessment

Deadline: 31 January for the previous tax year (paper deadline is earlier).

Penalties apply for late filing or payment.

Branding Your Online Shop: A Beginner’s Guide

In a crowded digital marketplace, branding is what sets your shop apart. 

It’s not just about a logo: It’s about the feeling your store gives customers the moment they land on your page. 

Whether you’re on Etsy, Shopify or Amazon, consistent and compelling branding can turn browsers into loyal buyers.

Why Branding Matters

Builds Trust: A cohesive look and feel makes your store appear professional.

Creates Recognition: People remember brands with distinct personalities.

Drives Loyalty: Branding is how you turn one-time buyers into repeat customers.

Key Elements to Focus On

Name: Choose something memorable and easy to spell.

Logo: Invest in a clean, simple design—tools like Canva can help you get started.

Colour Scheme & Fonts: Stick to 2–3 core colours and 1–2 typefaces.

Tone of Voice: Is your shop playful, premium, eco-conscious? Let it show in your copy.

Brand Consistency Is Key

Use your chosen visual and verbal identity across:

Product photos and packaging

Social media

Email newsletters

Customer service replies

How to Set Up and Operate Your Own Online Retail Establishment Using Etsy, Shopify, Amazon or Similar Tools

In today’s digital-first economy, setting up an online retail business is not just potentially viable, it’s often preferable. 

Whether you’re looking to turn your hobby into a side hustle or launch a full-time eCommerce enterprise, platforms like Etsy, Shopify, and Amazon make it easier than ever to get started.

 But while the tools may be powerful, success still depends on careful planning and consistent effort.

Here’s a step-by-step guide to launching your own online retail establishment using some of the most popular platforms available.

1. Choose the Right Platform for Your Product

Each eCommerce platform comes with its own strengths:

Etsy is ideal for handmade, vintage or craft supply items. It caters to buyers looking for unique and creative goods.

Shopify offers a fully customisable eCommerce storefront. Best for those wanting full brand control and scalability.

Amazon gives you access to a massive customer base but comes with high competition and strict seller guidelines.

Tip: Many sellers start on Etsy or Amazon to test the market, then expand to Shopify as their brand grows.

2. Research and Define Your Niche

Even the most user-friendly platform won’t help if you don’t know who you're selling to. Ask yourself:

What problems does your product solve?

Who is your ideal customer?

What are your competitors doing—and how can you do it better?

Use tools like Google Trends, Answer the Public, and each platform’s own search bar to find out what people are searching for.

3. Set Up Your Store

Here's what you need, regardless of platform:

Business Name: Choose something memorable, relevant, and available as a domain.

Logo & Branding: Consistent visuals help build trust.

Product Listings: Use clear photos, compelling descriptions, and relevant keywords.

Pricing Strategy: Consider your costs, competitors, and value proposition.

Platform-Specific Tips:

Etsy: Use all 13 tags and make use of Etsy SEO best practices.

Shopify: Invest in a clean theme and consider useful apps for shipping, upselling, etc.

Amazon: Understand FBA (Fulfilled by Amazon) vs FBM (Fulfilled by Merchant).

4. Sort Out the Logistics

Payment Processors: Stripe, PayPal, or built-in options depending on your platform.

Shipping & Fulfilment: Will you ship yourself or use a fulfilment service?

Taxes & Legalities: Register as a sole trader or limited company and understand your VAT obligations.

In the UK, you’ll need to register with HMRC. Depending on your turnover, you may need to charge VAT. Keep accurate records from day one.

5. Drive Traffic to Your Store

No matter how good your product is, people need to know about it. Here are a few ways to build traffic:

Social Media: Instagram, Pinterest and TikTok are especially good for product-based businesses.

Email Marketing: Build a mailing list and reward sign-ups with discounts.

Search Engine Optimisation (SEO): Optimise product titles and pages with keywords.

Ads: Consider paid advertising on Google, Meta (Facebook/Instagram), or within the platform (Etsy Ads, Amazon Sponsored Products).

6. Provide Stellar Customer Service

Good reviews lead to more sales. Offer excellent customer service, respond to messages promptly, and go the extra mile with packaging and personalisation.

7. Analyse and Improve

Use analytics tools (Google Analytics, Shopify Reports, Amazon Seller Central) to monitor:

Best-selling products

Customer demographics

Conversion rates

Use this data to adjust your pricing, marketing strategy and product offerings.

Points to ponder

Starting an online retail business is a journey that blends creativity, strategy and perseverance. With the right platform and mindset, anyone can tap into the global marketplace and build a successful eCommerce brand. Whether you choose Etsy for its artistic flair, Shopify for its flexibility, or Amazon for its scale, the key is to stay consistent, learn as you go, and always keep your customer at the heart of your business.

Want to Learn More?

Check out our guides on branding your online shop, UK tax tips for sole traders, and using social media to grow your customer base—all right here on That’s Business.