If Your Website Doesn’t Work, Why Should I Hire Your Services? And other reasons why you won't get my business

In today’s digital age, your website is essentially the online face of your business. 

It’s often the first impression potential customers have of your company, and we all know how powerful first impressions can be. 

If I land on your website and it’s not working correctly, you’re already losing me—and countless others. If you can’t get your own site to function properly, how can I trust you to deliver quality services to me?

So, let’s get straight to the point: if your website doesn’t work, here’s why you won’t get my business, and why others may feel the same.

1. A Dysfunctional Website Reflects Poorly on Your Brand

Your website should be a showcase of your expertise, professionalism, and commitment to quality. If I’m greeted with broken links, slow loading times, a whirling wheel of death, or outdated content, it raises a serious red flag. How can I trust your services if you haven’t put in the effort to make your own website work smoothly? It’s akin to a restaurant with dirty tables. You simply don’t want to eat there.

The takeaway: If you’re claiming to be an expert in your field, but your digital presence is riddled with flaws, it suggests a lack of attention to detail and dedication. If you’re not investing time in your own business, why would I trust you with mine? Clue: If you have a 'request a quotation' link on your site and it doesn't work, how do you expect people to ask you for a quotation for work? 

2. Your Website Is Your Business Card

Think of your website as a digital business card that’s accessible to everyone, 24/7. It’s not just about having a pretty design; functionality is crucial. If I can’t easily navigate your site, find the information I’m looking for, or get in touch with you, I’m moving on. And I’m not alone. Research suggests that users form an opinion about your website in less than 50 milliseconds—that’s how fast you can lose a potential client.

The takeaway: A poorly functioning website tells me you’re either not serious about your business or not capable of handling mine. In an era where the competition is just a click away, you simply can’t afford to have a website that’s anything less than stellar.

3. Trust and Credibility Go Hand in Hand with User Experience

We live in a world where trust is paramount. If your website is cluttered, disorganised, or full of technical glitches, it can make visitors question your legitimacy. 

A trustworthy business ensures their digital storefront is polished, professional, and easy to use. I’m more likely to trust a company with a clean, intuitive website than one where I’m greeted with 404 errors or endless buffering.

The takeaway: A bad website experience equals lost trust. And once trust is broken, it’s hard to win it back.

4. You’re Wasting My Time—And I Won’t Waste Any More of It

Time is precious, and no one wants to waste it navigating a clunky website or waiting for it to load. If your site is painfully slow or I can’t figure out how to find basic information, I’m already mentally checking out. The digital world is fast-paced, and I don’t have time to wait around to see if your service is worth it. I’d rather find another provider who values my time. ("Well, that's five minutes of my life I'll never get back!" and "Time is money!" are two apposite expressions, here.) 

The takeaway: Respect your customers’ time by ensuring your website works seamlessly. A fast, functional site is the first step in convincing me that you can deliver on your promises.

5. Your Competitors Are Just a Click Away

The online marketplace is fiercely competitive. If your website fails to engage me, I can quickly find another business that will. A poorly maintained site sends the message that you’re not keeping up with the times, which makes me wonder what else you’re falling behind on.

The takeaway: Don’t give your competitors the advantage. A well-maintained, user-friendly website is your first line of defence in attracting and retaining customers.

6. Customer Service Starts Before We Even Speak

Your website is often the first touchpoint in your customer service journey. If that initial experience is frustrating or unwelcoming, it’s unlikely that I’ll reach out to learn more. I want to feel confident that if I choose to work with you, I’m going to receive prompt, professional service.

The takeaway: Think of your website as your customer service representative. If that “employee” is confused, unhelpful, or non-responsive, why would I trust the rest of your team?

Other Reasons You Won’t Get My Business

Beyond the website issues, there are a few other reasons why I—and others—might decide to take our business elsewhere.

7. Lack of Transparency

If I can’t easily find information about your services, pricing, or even basic contact details, it’s a red flag. I don’t want to jump through hoops to figure out what you’re offering. The more you hide, the less likely I am to trust you. And whilst protecting your website from being copied is sensible from an anally retentive security point of view if this means that people like me can't click on the phone number on your site to autodial your company and we can't copy and paste your email address into our email system, simply put...why would we bother struggling to find out how to contact you to give you our business?

8. Overcomplicated Processes

If working with you feels like navigating a maze, I’m out. I want to know that once I decide to engage with your services, everything will be straightforward and efficient. A cumbersome booking process or difficult communication channels will drive me away.

9. Inconsistent Branding

A website that looks like it was pieced together without any clear brand identity is off-putting. Consistency in your visuals, messaging, and tone shows me that you have a cohesive brand vision. If your site feels like a chaotic patchwork, it signals a lack of cohesion that might reflect in your services too.

10. Ignoring Feedback

If customers have left feedback pointing out issues on your website or with your service, and those issues are still there, it shows you’re not listening. In a world where reputation is everything, ignoring your customers is a surefire way to lose them.

In Conclusion

Your website is more than just a digital brochure; it’s an extension of your business ethos and values. If your website is outdated, confusing, or broken, you’re not just losing potential customers—you’re actively driving them away.

In a world where options are endless and attention spans are short, your website needs to work flawlessly to make sure you’re the first—and only—choice. Invest in your online presence and show your customers that you value their time, trust, and business.

So, if your website doesn’t work, don’t expect me to work with you. After all, if you can’t take care of your own digital house, why would I trust you to take care of mine?

The genesis of this story: I'd been tasked to obtain quotes for several lucrative contracts for a business I work for. And I noticed several of the above problems with websites of potential business partners. And I decided to do some research and this is what I found.

That's Food and Drink: What is the likely impact that President Donald Tr...

That's Food and Drink: What is the likely impact that President Donald Tr...: With the U.S. presidential election now conceded to Donald Trump, a new spotlight is on how his administration may shape the food industry. ...

Localis response to Budget 2024

Localis CEO Jonathan Werran, said: “This epochal Budget, the first by a Labour Government in fourteen years, should give place-based policy a role from central casting in delivering the chancellor’s priority calls for economic growth, new infrastructure and the restoration of public services.

“The increased powers and setting of trailblazer deals as default to the combined authorities of Greater Manchester and the West Midlands as first tier stars of devolution further impresses the desired mayoral-led direction of travel for marshalling local growth and reshaping local public services in line with the government’s national missions.

“What would make all the difference from the previous government’s levelling up agenda is the degree and extent to which the expenditure of political capital will realise this government’s vision of English devolution in this parliament, and how local growth plans are made to fit like a Russian doll within a modern national industrial strategy and wider constitutional reform.

“The Budget offers an anticipated triage of immediate resourcing crises facing councils with real terms funding increases of £1.3bn in grant funding and £600m extra money earmarked for social care. A 1.5% real terms uplift from this year in day-to-day spending suggests a tight outlook for local public finances, however, and for surety of local government’s revenue financing we will have to look beyond to the next set of spending reviews, and the chance to realise at long last the promise of multi-year settlements.

“By contrast, capital funding is an easier topic for chancellors to debate, and although the end to ‘tournament financing’ of individual bidding pots in favour of single place budgets is much to be welcomed, questions may well remain over how measures in this year’s Budget will unlock the sizable private and institutional investment in all types of infrastructure - digital, energy, housing and transport - required to deliver radical place transformation.

“In this sense too, the £500m announcement to top up the Affordable Homes Programme in 2025/26 to £5bn and full council retention of right to buy revenues are good totemic announcements, but addressing the scale of the financing and resourcing for the volume and pace of new builds we urgently need is as important as any planning reforms and support to the planning profession.

“Finally, is this a Budget for high streets? Our town and city centres openly display the strength of the links between economic and social prosperity in our localities. The promise of permanently lower business rates from 2026/27, and more immediately from next year 40% relief as support for the retail, leisure and hospitality sectors is one step in the right direction for securing the foundational local economy, as is support against the scourge of shoplifting and anti-social behaviour.”

www.localis.org.uk

That's Food and Drink: Food producers should take Foodsteps

That's Food and Drink: Food producers should take Foodsteps: Foodsteps, a top food sustainability platform, has announced the launch of its Scope 3 Assessments to help food businesses meet rigorous sus...

Public good procurement could generate £3.9 billion for local communities

Public bodies are now being urged to use their purchasing power to tackle poverty and inequality within local communities and create a good jobs industry in the UK in a new report ‘Public Good Procurement’ issued on behalf of the grassroots #BetterForUs campaign run by award-winning community enterprise, Aspire Community Works.

Drawing on its own lived experience of the procurement process, the report argues that all too often public procurement pushes wages down, fails to address deep-rooted inequalities and puts pressure on the public purse through subsidising low paying employers who offer bad work detrimental to people’s health. 

This puts good employers who pay the Real Living Wage at a disadvantage within the procurement process, leading to a spiral of downward wages within the procurement process and negative public value.

The report urges the UK Government to take the lead in delivering maximum public value across the country through raising the standards in how public authorities spend £390 billion every year as part of its national missions to promote growth and opportunity. The report calls on the UK Government to:

• require the Real Living Wage as the default position for all public contracts irrespective of value, lifting thousands of people out of poverty;

• require good working conditions as the default position for all public contracts irrespective of value providing high quality and sustainable opportunities for people working on public contracts; particularly for those in traditionally low paying occupations;

• introduce a target to support Good Works organisations that work with people who are disadvantaged by the labour market to promote a more inclusive economy and bring more people back into the workforce;

• highlight the mission of public good procurement and links key objectives to the Sustainable Development Goals within its forthcoming National Procurement Policy Statement.

Dr Katharine Sutton, author of the report said: “This is a once in a life-time opportunity for a new Government to stamp its authority on a new Procurement Act due to be introduced in February 2025. If only one percent of the procurement spend in the UK was reserved for positive action employment programmes this would generate £3.9 billion for local communities and Good Work organisations that aim to support and sustain people into and in employment. These programmes could take place within in-house delivery, under the auspices of private contractor or run by social enterprises themselves.

Using public procurement to set the standards and act as an example for all employers is an economic imperative that will deliver inclusive growth that makes a real difference to people’s lives.”

The report includes recommendations to other public bodies and practical guidance on how public procurement can be used for the public good.

www.betterforus.org.uk

That's Christmas: Ten Key Marketing Hacks for SMEs to Boost Business...

That's Christmas: Ten Key Marketing Hacks for SMEs to Boost Business...: The festive season offers a golden opportunity for SMEs to ramp up their marketing efforts and boost sales.  With Christmas 2024 fast approa...

That's Christmas: Here's an Interesting Idea: Why Not Set Up in Busi...

That's Christmas: Here's an Interesting Idea: Why Not Set Up in Busi...: With Christmas just around the corner, many people find themselves struggling to keep up with the demands of the festive season.  There are ...